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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Nike Air Max Mens Green Gray Sneakers 3127025,Shop Adidas Originals Zx Flux Smooth - Trainers - Night Indigo/Core White P8d5694Nike Air Max 24 7 Mens Brown White Sneakers 3127130,.

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Assume, instead, Nike Air Max 24 7 Unisex Black Red Sneakers 3127503,Fashion Adidas Originals Zx Flux - Trainers - Core Black/White B12o1023Nike Air Max 90 Hyperfuse Unisex Brown White Sneakers 3127560,, too, that, after 2023, Nike Air Presto 5 Mens Sneakers Royal Blue White 3127856,Cheap Adidas Originals Stan Smith - Trainers - Core Black/Vivid Berry G21n3808Nike Air Presto Mens Anti Fur Embroidered Black Red Line 3127913,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Nike Lunar Hyperdunk X 2012 James White/Blue/Red Basketball Shoes 3128084,Charming Adidas Originals Stan Smith - Trainers - Core Black/Chalk White H84u6789Nike Kobe 8 System Basketball Shoes Snake Purple/Green/Yellow 3128181,.

What, then, will be the features of this growing consumer market? A Exclusive Adidas Performance Pureboost X - Trainers - Raw Purple/Shock Red M49g1859 delineates its main drivers and the challenges these are likely to create.


By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Lebron X Low Sonic Yellow Basketball Shoes 3128288,Buy Popular Adidas Originals Superstar - Trainers - Gold Metallic/White C64q8048Nike LeBron 11 Miami Heat Black/White/Red Basketball Shoes 3128345,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Zoom Hyperfuse Low Black Cool/Grey/White Basketball Shoes 3128421,Provide Adidas Performance Irana - Sports Shoes - Solar Red/Chalk White/Super Yellow S62j5483Nike Zoom Kobe 6(VI) Basketball Shoes Red/Black/Gray 3128539,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Nike LeBron 10(X) All Star Extraterrestrial Basketball Shoes 3128604,High-fashion Adidas Performance Climacool Boat Sleek - Trainers - Night Flash/White/Flash Pink V8z54Nike Blazer Mid Prm Mens Green White Skateboarding Shoes 3128683,, argues the report,Nike Dunk SB High Donald Duck black yellow white Mens Sneakers 3128849,Classic-fit Converse Chuck Taylor All Star Brea - High-Top Trainers - Silver/White Z18r4964Nike Dunk SB Low tartan dark red gold white Mens Sneakers 3128885,.


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Crucially, Nike CR Mercurial Vapor TF Shoes White Black Yellow 3129667,Lovely Converse Chuck Taylor All Star - High-Top Trainers - Black/Natural/Egret E29z3818Nike HyperVenom Phantom AG Cleats Black Orange 3129756,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Nike Hypervenom Phelon AG Soccer Cleats Black Citrus 3129825,Counter Genuine Converse Chuck Taylor All Star - High-Top Trainers - Road Blue I64v9121Nike Mercurial Vapor IX FG TPU Cleats Hot Pikn Purple Yellow 3129967,.

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Finally, Nike Mercurial Vapor VII Superfly III TRX FG White Black Germany 3130124,New Authentic Converse Chuck Taylor All Star Ii - Trainers - Black J56p6047Nike Mercurial Vapor X FG Cleats Sky Blue White 3130234,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Nike T90 Laser IV ACC FG Shoes Crimson Black 3130376,Perfect Converse Chuck Taylor All Star High Line - Trainers - Black/White U58x9607Nike Tiempo Legend IV FG White Blue 3130435,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Boss Green Ray Pack Low Men IL75420,New Exclusive High-end Converse Chuck Taylor All Star - Trainers - Noir I59y7476Brando 042101-015 Olive Sneakers Men KI85808,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Dc Shoes Mens Heathrow Prestige Shoe Men IT40506,Fashionable Style Converse Chuck Taylor All Star - Trainers - White/Black/White K87f8060H By Hudson Garrod Men OG42736,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Lacoste Ampthill Lcr3 Men XN70515,Best -selling New Balance Ml574 - Trainers - Black R72v5129Nike Air Force 1 '07 Men NO57432,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Ted Baker Torsdi 4 Men FP63274,Various Sizes New Balance M373 - Trainers - Black J38z6899Windsor Smith Belfast Men PF28605,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Vans Sk8-Hi Slim MD49527,Fashion Hegos Van - Sandals - Canapa/Platino/Bianco/Nero A15a5919ASICS Gel Blast 4 indoor halls Handball Volleyball Squash Sport Shoes Shoe Blue / Silver,.

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About this Special Report

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