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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Best -selling Converse Chuck Taylor All Star - High-Top Trainers - Optical White/Grey Dust W60y5869,Nike Basketball Men Dark Atomic Teal/Mineral Teal/Black/ Orange Model:466,Price Down Converse Chuck Taylor All Star - Trainers - Blue M39h6477,.

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Assume, instead, High-grade Nike Sportswear Air Max 90 Premium - Trainers - Mid Navy/Metallic Blue/Sail/Ghost Green N,Nike Baseball Men Pine Green/Action Green/ Model:835,Where To Buy Nike Sportswear Benassi Jdi - Sandals - White/Metallic Silver J65p4106,, too, that, after 2023, Comfortable Reebok Classic Gl 6000 Mid - High-Top Trainers - Collegiate Royal/Chalk Z88a5235,Nike Golf Men Deep Burgundy/Hydrangeas/Deep Burgundy Model:694,Where To Buy Reebok Hayasu - High-Top Trainers - Blue/Shark/Black I41z4699,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Affordable Timberland Euro Hiker - Lace-Up Boots - Tan R14f8541,Nike Sportswear Men White/Bright Crimson/ Grey/Lyon Blue Model:481,Vans Brigata - Trainers - Dress Blues/True White W76b1212 buying cheap,.

What, then, will be the features of this growing consumer market? A Nike Running Men Purple Shade/Purple Shade Model:48, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Vans Old Skool - Trainers - True White X59d9669 just buy it,Nike Soccer Men Grey/Black/ Blue Model:283,Vans Authentic - Trainers - Rose/Violet S23k1884 Shop,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Kids Air Jordan 11 Space Jams Sneakers 3125556,Nike Soccer Men Reao Model:836,Nike Kids Air Jordan 4 Black Blue Orange Sneakers 3125608,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Nike Air Jordan 1 Phat Obsidian/Gym Red-White Sneakers 3125749,Jordan Shoes Men Raw Umber Model:45,Nike Air Jordan 11 Transparent Shoes Box Gamma Blue Sneakers 3125848,, argues the report,Nike Air Jordan 12 White/Black Sneakers 3125885,Nike Soccer Men Orange/ Orange/ Violet Model:650,Nike Air Jordan 14 Retro Black-Varsity Red Sneakers 3125989,.

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Nike Air Jordan 4 IV Green Grey Black With Fur Sneakers 3126081,Nike Basketball Men Red/Black/Metallic Gold/Red Model:787,Nike Air Jordan 5 Shoes Box Black/Varsity Red Sneakers 3126198,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Nike Air Jordan 5 Retro White/Metallic Silver Sneakers 3126240,Nike Soccer Men Black Model:47,Nike Air Jordan 8 White/Hyper Blue-True Red-Flint Grey Sneakers 3126386,.

Crucially, Nike Air Jordan 9 White/Sport Red Sneakers 3126414,Nike Sportswear Men Black/Dark Grey/Light Charcoal/ Model:986,Nike Air Jordan 2 Retro Black White Hydro Slide Sandals Sneakers 3126543,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Nike Air Max 2011 V Mens Orange Black Sneakers 3126950,Nike Soccer Men /Black/ Pink Model:626,Nike Air Max Mens Leather Black Blue Sneakers 3127022,.

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Finally, Nike Air Max 91 Mens White Green Sneakers 3127249,Jordan Shoes Men Camo Model:75,Nike Air Max LTD 2 Mens Black Red Sneakers 3127347,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Nike Air Trainer Max 1.3 Bresathe MP Mens Green Black Sneakers 3127420,Adidas Adipure Unisex Black White Shoes Model:A17,Nike Air Max 90 PREM TAPE Unisex All White Sneakers 3127510,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Nike Air Presto 2 Mens Carving Sneakers Gray Black Yellow 3127827,Adidas Adizero Unisex Black White Yellow Shoes Model:A58,Nike Air Presto Mens Anti Fur Embroidered Black Red Line 3127913,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Hyperdunk XDR Black/Grey Basketball Shoes 3128130,Adidas Adizero Unisex Black Blue Shoes Model:A84,Nike Kobe 8 System PP Philippines Pack Black-Purple Basketball Shoes 3128211,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Nike LeBron 11 South Beach Basketball Shoes 3128351,Adidas Adizero Unisex Grey Yellow Blue Shoes Model:A85,Nike KD V N7 Dark Turquoise Blackened Blue Black Varsity Maize Basketball Shoes 3128425,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Nike Zoom Kobe 8 VIII LifeBlack/Gray/Red Shoes 3128566,Adidas Climacool Unisex Grey Olive Shoes Model:A139,Nike Zoom Lebron 8 Low Basketball Shoes Blue/Green 3128658,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Nike Dunk High Pro SB Dragon Bone Mens Sneakers 3128808,Adidas Jeremy Scott Unisex White Shoes Model:A253,Nike Free 3.0 V2 Mens Running Shoe Suede Grey Black 3128966,.

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About this Special Report

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