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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Nike Hypervenom Phantom II FG Neymar Top x discount Jordan promotion Black/Red,New Styles Basketball Shoes - Mens Jordan Flight Origin 2 White/Black/Grey MistNike Kids Hypervenom Phelon II outlet Neymar AG get Football Boots Australia Black/Bright Crimson/White,.

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What, then, will be the features of this growing consumer market? A Nice Looking Basketball Shoes - Mens Jordan Melo M10 Dark Magnet Grey/Metallic Gold/Black/Court Purple delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, adidas Originals ST Full Zip Hoodie - Core Grey Heather 1PE5973 - Men's - Clothing - Casual,Nice Basketball Shoes - Mens Nike Air Max LeBron 11 Low James LeBronadidas Response Tights - Black Blue Night 0LW4177 - Clothing - Running - Men's,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Anthracite Men's - Black White 2KT4921 - Shoes - Nike Zoom Odyssey 2 - Running,Nice Looking Casual Shoes - Mens adidas D Rose Lakeshore Rose DerrickASICS Tiger GEL-Lyte MT - Black Black 7EE10493 - Shoes - Casual - Men's,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Basketball - Black White 5QW7920 - Men's - Nike Air Zoom Flight '96 - Shoes,Nice Looking Casual Shoes - Mens Nike SB Eric Koston Black/Metallic SilverBasketball - French Blue White 6OQ1916 - Jordan Horizon - Shoes - Men's,, argues the report,Basketball - Men's - Clothing - Jordan AJ All Season Compression Tank - Black Cool Grey 6DB589,Nice Looking Training Shoes - Mens Nike Free Trainer 5.0 w/Weave White/Lt Crimson/BlackBasketball - Men's - Shoes - Converse All Star Fresh - Black 4IS9156,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Casual - Nike Basketball Air Hybrid Full Zip Hoodie - Clothing - Squadron Blue 6GG5390 - Men's,Online Cheap Casual Shoes - Mens Nike Elite Dark Grey/Hyper Crimson/Gym Red/BlackCasual - Timberland Amherst Plain Toe Oxford - Shoes - Olive 3HO4532 - Men's,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Cincinnati Reds - Men's - Mitchell & Ness MLB Home Stretch Henley - Clothing - Multi 3AG7077,Online Cheap Casual Shoes - Mens Nike Air Max 90 Sneakerboot Black/Black/Magnet Grey/BlackClothing - Basketball - Men's - Jordan Short Sleeve Pullover Hoodie - Black Heather Grey 9US11042,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Clothing - Casual - Men's - Nike Air Pivot V3 Shorts - University Red Black 0KL10599,Online Sale Basketball Shoes - Mens Nike Zoom Hyperquickness 2015 White/BlackClothing - Dark Grey Heather 9HH8859 - Nike NBA Team Club Fleece Pants - Cleveland Cavaliers - Men's,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Clothing - Men's - Black 6SZ4463 - Nike Flex Stretch Woven Pants - Running,Original Casual Shoes - Mens adidas Originals ZX Flux Scarlet/Black/WhiteClothing - Men's - Jordan Jumpman Brushed Graphic WC Pants - Basketball - Dark Grey Heather Black 7LF2389,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Clothing - Men's - Nike KD 3 Black 6XA747 - Basketball 4 Sleeve MVP Top - Durant Kevin - Black,Original Casual Shoes - Mens Nike Air Mission Black/White/ChromeClothing - Men's - Track Red White 1KY5553 - Nike GX Shorts - Casual,.

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About this Special Report

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