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Nike Air Zoom Elite 8,Nike Roshe LD-1000 GF29280 Men,Nike FS Lite Trainer II,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Nike Zoom Speed TR 2,Nike Roshe One FB KK86714 Boys,Adidas Germany 2016 Presentation Suit White - Mens Top,.

Ellesse Velvio Track Top - Mens Track Tops,Nike Roshe One Knit Jacquard EE52415 Men,Skins 400 Compression Sleeveless Back Zip Tri Suit Black - Mens Top,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Nike Air Huarache Utility Black/Black-Anthracite Item UK0051,Nike Solarsoft 2 Print TG21745 Boys,Nike Internationalist Premium Bamboo/Bamboo-Desert Camo-Sail Item UK0138,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Reebok Classic Leather White/Gum Item UK0204,Boys' ADIDAS Clima Performance Logo Short-Sleeve Tee (BLACK-K0),Adidas Superstar II Black1/Black1/Black1 Item UK0292,, too, that, after 2023, Nike Air Max 90 Winter Premium 'Bronze' Bronze/Bronze-Baroque Brown Item UK0409,Boys' SKECHERS Star Wars: Damager III Astromech Sneakers (ASPHALT HEATHER),Nike SB Hyperfeel Koston 3 Black/White Item UK0498,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Reebok NPC White/Reebok Royal/Grey/Sand Item UK0584,Columbia Thermarator Headring (Collegiate Navy),Vans Rowley SPV Burgundy/Deep Blue Item UK0663,.

What, then, will be the features of this growing consumer market? A Juniors' ACTIVE BASIC Juniors' Scoop Neck Tee - BLOWOUT (HEATHER STONE), delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Alix Bandeau Belted Jumpsuit Night kkl_73526 Going Out,Juniors' HEAT Surfs Up Color Block Push Up Bikini Top (CORAL/BLK/MINT),Bandeau & Soft Bras 2-Pack Nipple Covers NLY Lingerie XOPJDE,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Blue Seven BABY SET - Dungarees - dunkelblau mottled blue PI90541,Juniors' TAYLOR & SAGE Printed Choker Peasant Top (MEB-MEDIEVAL BLUE),Carter's BABY - Jumpsuit - heather mottled grey NO58657,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. CLIVE Blue / Raw JQ0MA3 Energie,Kids' BEARPAW Val Boots (BLACK),DA05583 DC Super Friends Large Cool Sounds Wonder Woman,, argues the report,DRIES VAN NOTEN - Leaf-jacquard clutch Gold HNZXKG,Kids' CROCS Swiftwater Wave Sandals Ocean (OCEAN),Emily Perspex Block Heel Courts cru_21524 Going Out,.

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Crucially, Joan Ruffle Wrap Over 3/4 Sleeve Playsuit jvl_26200 Going Out,Kids' SKECHERS Twinkle Toes: Shuffles - Twinkle Charm High-Top Sneakers Charcoal (CHARCOAL),KMJNGN speedo Digi Swimsuit Children green/black,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. LINDSEY Pink / Black R7VRX9 Bourne,Kids' UNDER ARMOUR Grade School Jet Mid Basketball Shoes (BLACK RED),Lynn Athleisure Ruche Detail Hoodie Fit dum_07988 Athleisure,.

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Finally, Niamh Camo Ruched Cut Out Front Unitard xwt_05176 Casual,Men's adidas 360 TRAXION Golf Shoes (Light Onix/Black/Scarlet),OFFICE - Ace ankle boots Black NVPDZB,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, PITLOCHRY Cedar 3HE4OF Barker,Men's ADIDAS Copa 17.4 Firm Ground Soccer Cleats (BLACK),PZZBML Outwell Nevada 5 Tent grey/blue (2018),.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of ROGER VIVIER - Gommette patent leather ballerina flats Nude ZIZTKN,Men's ADIDAS Neo Cloudfoam Super Racer Shoes (GREY),SIMONE PERELE - Caresse 3D Spacer and stretch-lace underwired plunge bra Peau rose NIQQME,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, STEP2WO - Leather lace-up booties 6 months-3 years Palpnkleath PWAYHX,Men's ADIDAS Superstar 3G Slides (WHITE),Tall Lola Paisley Print Wrap Playsuit Tall dis_52757 Casual,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. UXMIJH Cocoon Expedition MummyLiner Inlet Ripstop Silk Regular black (2018),Men's ASICS GEL-Sonoma 3 Trail Running Shoes Carbon Wide (CARBON),VOYAJE Hanwag Gritstone Wide GTX Shoes Men brown/black (2018),, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. ZIUDSX Silicone Kitchen Round Bread Cake Chocolate Pizza Mold Baking Pan Cheap,Men's BOGS Classic Mid Waterproof Work Boots (ONYX),2016 2015 Crazylight Boost Triple James sale Harden Special Limited White,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. 2017 Jordan Hydro Online 5 sales Retro White Silver,Men's CARHARTT Lightweight Waterproof Work Hiking Boots (BROWN),Amazing Nike KD Reduced 9 Birds of Paradise Black Clear discount Jade,.

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About this Special Report

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