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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Adidas originals springblade drive men's -Deep blue/silver Nike USA TrainersOutlet On Sale,Authentic & Low Price Puma Smash Fr Navy Blue Item:200977,ADIDAS Originals ZX Flux GREEN YELLOW Mens SELECT YOUR SIZE Nike USA TrainersPreferential,.

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Assume, instead, Buy Nike Free Mens 3.0 V5 Midnight Blue/White Running Shoes OutletStable Quality,Authentic & Low Price Puma Sequence Blue Item:200973,CB399 Nike Air Max Lunar 90 Mens White Orange Royal Blue Black Nike USA TrainersOnline Sale,, too, that, after 2023, Cheap Nike Free Mens 3.0 V4 Black/Dark Grey/Reflective Silver Running Shoes Outletstimulate,Authentic & Low Price Reebok Acciomax 5.0 White Item:201017,adidas Originals EQT Support ADV Men Grey,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, adidas Originals Tubular Invader Strap Men White,Authentic & Low Price Reebok Classic Proton 2.0 Lp White Item:201039,Converse Chuck Taylor All Star II Shield Ox Men White,.

What, then, will be the features of this growing consumer market? A Authentic & Low Price Reebok Active Sport 4.0 Lp Black Item:201023, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Converse Cons One Star Leather Men White,Authentic & Low Price Reebok Comfort Run White Item:201042,Nike Sportswear Classic Cortez Leather SS Men Black,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Sportswear Roshe LD-1000 Men Blue,Authentic & Low Price Reebok Fusion Rider Lp Navy Blue Item:201086,ASICS Tiger GEL-Mai Men Blue,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Men's Nike Hypervis Half-Zip 2.0 - Golf Top WQ564864t,Authentic & Low Price Reebok Fast N Quick Lp Grey Item:201074,Men's Nike F.C. Hoodie - Hoodie DK908862w,, argues the report,Men's Nike Icon Heather - Golf Polo RU717942s,Authentic & Low Price Reebok Game On Iii Lp Red Item:201088,Men's Nike Tech Fleece - Pants PN67109p,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Men's NFL Detroit Lions Limited Jersey (Calvin Johnson) - Football Jersey KB182738w,Authentic & Low Price Skechers Air 2.0 Black Item:201326,Men's NikeCourt 5 Dot Print x RF Top - Top WF458571b,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Men's NikeLab Free Train Force Flyknit x Riccardo Tisci - Shoe WB642200f,Authentic & Low Price Skechers Equalizer-Deal Maker Black Item:201331,Men's Nike HypervenomX Proximo II IC - Indoor/Court Soccer Shoe AJ856383f,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Men's Nike Free RN CMTR - Running Shoe AD267100t,Authentic & Low Price Skechers Propulsion Red Item:201368,Men's Nike SB Trainerendor - Shoe ST490035v,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Men's KD 8 'Aunt Pearl' Premium - Basketball Shoe QR516826h,Authentic & Low Price Vans Authentic Red Item:201394,Men's Nike Air Force 1 High 07 - Shoe JS121433c,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Unisex Nike Legacy Vapor Swoosh Flex (NFL Chargers) - Fitted Hat JD891393t,Authentic & Low Price Vans Chauffeur 2.0 Red Item:201460,Unisex Nike Featherlight - Adjustable Hat HJ457504g,.

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About this Special Report

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