Nike College Logo (Clemson) 00030418X-CM3 Greyish,
Nike Defender Hybrid Half-Zip (NFL 49ers) 653582-010 Black/Black/Gym Red/White,Adidas Springblade Pro Running Shoes Men Yellow/Black/MetallicNike Division Champs "Run The" (NFL Packers) 00032913X-PK1 Fir,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.
Nike Dri-FIT Speed Fly XL (MLB A's) 00030459X-AS1 Green,Asics Gel Quantum 180 Running Shoes Men Orange/Dark Grey/Yellow/SilverNike Dri-FIT Sprint Crew 642796-010 Black/Black/Black,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.
Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Nike Dri-FIT Victory 509167-691 Fuchsia Force/White,Nike Air Max 2015 Running Shoes Men Light Red/Black/WhiteNike Elite Coach (NFL Patriots) 597160-419 College Navy/University Red/White,.
Nike F.C. V442 Allover Print 642191-060 Anthracite/Black/Anthracite,Nike Air Max 2009 Running Shoes Men Black/Grey/Dark GreyNike Fly Warp (NFL Chiefs) 614257-657 University Red/University Gold,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Nike Football Limited (Arkansas) 00030854X-86H RED,Nike Air Max 2016 Running Shoes Men Dark Grey/White/Red/GreyNike Hero Outdoor Tech Full-Zip 620766-657 University Red/Black/White/White,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).
Assume, instead, Nike Hypercool Dri-FIT 3/4-Sleeve (MLB Brewers) 00030455X-BW1 Navy,Nike Air Max 2015 Running Shoes Men Black/WhiteNike Intentional Open-Hem Fleece 598867-063 Dark Grey Heather/White,, too, that, after 2023, Nike KO Chain Fleece Pullover (NFL Dolphins) 597405-469 Marina/White,Nike Air Max 2016 Running Shoes Men Red/Black/RedNike KO Warp Full-Zip (NFL Giants) 606740-495 Rush Blue/Gym Red/Gym Red,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Nike Legend Icon (NFL Patriots) 605900-419 College Navy/Carbon Heather,Nike Air Max 90 Ultra Breathe Running Shoes Men Black/RedNike Legend Team Issue (MLB Cubs) 00030462X-CB2 White,.
What, then, will be the features of this growing consumer market? A Nike Air Max 90 Ultra Essential Running Shoes Men Red/White/Red delineates its main drivers and the challenges these are likely to create.
By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike My Player Name and Number 2 (NFL Lions / Matthew Stafford) 558945-486 Battle Blue/Dark Grey Heather/Stafford,Nike Air Max 90 Mid Winter Print Running Shoes Men Dark Grey/Black/RedNike Player (Oregon) 00030316X-OD5 Yellow Streak,.
China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Player Pride (NFL Ravens / Torrey Smith) 606945-018 Black/Dark Grey Heather,Nike Air Max Sequent Running Shoes Men White/Black/Grey/PlatinumNike Pro Combat 6" Hypercool Compression 636159-413 Light Blue Lacquer/Blue Force/Light Crimson,.
As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Nike Pro Combat Hypercool 2.0 Fitted Short-Sleeve Top 449841-653 Gym Red/Black/Black,Nike Air Max Ltd 3 Running Shoes Men Black/White/Dark GreyNike Pro Combat Hypercool Super Bowl (NFL Seahawks) 00033488X-SP2 White,, argues the report,Nike Pro Combat Hyperwarm Flex Compression 624870-014 Black/Game Royal,Nike Air Max Sequent Running Shoes Men Dark Grey/Metallic/WhiteNike Rewind Football (NFL Vikings) 609267-545 Court Purple/Midwest Gold,.
Nike Air Flight Huarache Knicks Game Royal Total Orange,Nike Air Max Tavas Leather Running Shoes Men Grey/White/BlackNike Air Force 1 High Duckboot Bamboo,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Nike Air Force 1 Mid InsideOut Laser Nature Of Communication,Nike Air Max Turbulence Running Shoes Men Blue/Black/Blue/WhiteNike Air Huarache Utility PRM White Black Emerald Green Resin Grey,.
Crucially, Nike Air Jordan 29 XX9 PE RW Russell Westbrook White Infrared 23 Silver,Nike Flex Run 2015 Running Shoes Men Black/Grey/Dark GreyNike Air Jordan Son Of Low Bel Air Black Purple Green,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Nike Air Max 1 Essential Grey Mist Black,Nike Flyknit Lunarepic Running Shoes Men Black/Blue/PurpleNike Air Max 2015 Charcoal Volt Orange,.
Finally, Nike Air Max Lebron 10 X Low University Red Grey,Nike Free 5.0 Print Running Shoes Men Dark Obsidian/White/OrangeNike Air Mowabb ACG OG Militia Green Dark Loden (749492-303),, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Nike Air Tech Challenge 2 II White Hot Lava (643089-160),Nike Free Distance Running Shoes Men Orange/Black/Green/BlueNike Air Zoom Vomero 10 Hot Lava Black Volt (717440-800),.
The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Nike Dunk High Black Silver,Nike Lunarglide 6 Running Shoes Men Light Grey/Blue/GreenNike Flyknit Racer Black Photo Blue,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.
The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Free 5.0 Swift Bright Citrus Volt,Nike Shox Nz Running Shoes Men Dark Grey/Metallic/Dark GreyNike Hyperdunk 2014 EP Gym Blue,.
A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.
The great probability is that all of this will indeed happen. Nike Isolate LR Black White (487936-011),Puma Cell Surin Running Shoes Men Black/SilverNike Jordan Son Of Mars White Club Purple Grey (512245-106),, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.
It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Nike KD 7 VII Global Game Action Red Silver,Reebok Zpump Fusion 2.0 Running Shoes Men Silver Metallic/Grey/WhiteNike LeBron 11 XI Elite SE Championship Pack University Red Gold,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Nike Lunar Ballistec Game Royal Hyper Punch,Reebok Zpump Fusion Geo Running Shoes Men Black/Black/WhiteNike Lunar Trainer 1 Black White,.