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NFL Arizona Cardinals Limited Jersey (Larry Fitzgerald) 479196-010 Black/White/Tough Red/Fitzgerald,Men Nike Nike Zoom Without A Doubt Sport Shoes - Rubber - Unvrsty Rd Rflct Slvr-white-bl - 3466536rm,NFL Buffalo Bills Game Jersey (E.J. Manuel) 479379-109 White,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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NFL Denver Broncos Game Jersey (Demaryius Thomas) 479385-107 White/College Navy/Brilliant Orange,Men Nike Zoom Rival Md 7 Sport Shoes - Rubber - Atomic Red Black - 409754uh,NFL Indianapolis Colts Game Jersey (Andrew Luck) 479388-111 White,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, NFL New York Giants Game Jersey (Victor Cruz) 468962-404 Rush Blue,Men Pikolinos Jerez 09z-5748 Loafers - Rubber - Cuero - 738249lv,NFL San Francisco 49ers Game Jersey (Vernon Davis) 479400-101 White,.

NFL Super Bowl Seattle Seahawks Game Jersey (Earl Thomas) 803177-425 College Navy,Men Puma Modern Court Hi Citys Flip Flops - Rubber - Carafe - 4144523ch,Nike 25cm Fly 2.0 519501-547 Court Purple/Court Purple/Flint Grey,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Nike 8" Vapor Woven 684825-374 Dark Emerald/Total Orange/Total Orange,Men Puma Evospeed 4 Fg Sport Shoes - Synthetics - Jasmine Green-white-monaco Blue-fluo Yellow - 6760790ec,Nike Ace Logo 576605-101 White/Black/Obsidian,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).


Assume, instead, Nike Anchor 642086-342 Team Dark Green/Team White/Team White,Men Reebok R Crossfit Nano 5.0 Sport Shoes - Rubber - Black Gravel - 8170260wt,Nike Bonded Dot Futura 644186-063 Dark Grey Heather/Black,, too, that, after 2023, Nike College Fly (Oklahoma) 00030416X-OK1 Maroon,Men Rieker Youm 18853 Loafers - Rubber - Schwarz - 983794vn,Nike Defender Hybrid Half-Zip (NFL 49ers) 653582-010 Black/Black/Gym Red/White,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Nike Dri-FIT Knit Long-Sleeve 642124-644 Dark Fireberry/Black,Men Rieker Gaspa F1230 Lace-up Shoes - Rubber - Schwarz Anthrazit - 6790199lw,Nike Dri-FIT Touch 607728-702 Volt/Volt,.

What, then, will be the features of this growing consumer market? A Men Rondinaud Kourou Slippers - Rubber - Marron - 4479381ld, delineates its main drivers and the challenges these are likely to create.


By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Dri-FIT Victory 509167-413 Light Blue Lacquer/White,Men Skechers Irvin Hamal 63418 Trainers - Rubber - Charcoal - 8956333dr,Nike F.C. AW77 Full-Zip 642113-063 Dark Grey Heather/Black/White,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Fly Warp (NFL Chiefs) 614257-657 University Red/University Gold,Men Sorel 1964 Pac Nylon Sport Shoes - Rubber - Cordovan - 2825859aw,Nike Football Mesh 641590-671 Daring Red/White,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Nike Hyper Elite (Syracuse) 00030932X-SY5 Black,Men Teva Chair 5 3 Wp Sport Shoes - Rubber - Black - 6192204jk,Nike JDI (MLB Pirates) 00031417X-PR1 Black,, argues the report,Nike KO Chain Fleece Pullover (NFL Packers) 597400-323 Fir/White,Men Umo Windsurf M Sport Shoes - Rubber - Black - 2864867si,Nike League Champs (MLB Giants) 00032975X-GS1 Black,.

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Crucially, Nike Pro Combat Hypercool Compression Three-Quarter 636161-702 Volt/Cool Grey/Cool Grey,Adidas Originals ZX 500 OG Weave Light Grey White Mens Shoes,Nike Pro Combat Hyperwarm Dri-FIT Max Fitted Chameleon Long-Sleeve Crew 659538-560 Hyper Grape/Cave Purple/Hyper Grape,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Nike Reflective (NFL Packers) 778586-323 Fir,Adidas Originals ZX750 Unisex Shoes Navy Blue White,Nike Air Classic BW Gen II BR White Light Crimson,.

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Finally, Nike Air Huarache Run PA Stingray Pack Black Sea Glass,Men's Training Shoes Adidas Originals ZX 700 Navy Jade Blue Black Orange Yellow,Nike Air Jordan 13 XIII Retro Barons Hologram White Tropical Teal,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Nike Air Jordan Flight Flex Trainer 2 Midnight Navy Copa Soar,Mens Leather Trainers Adidas Originals Court Attitude Black Red Gold,Nike Air Max 1 Supreme Safari Tech Pack 1 Spider Black Engine Blue,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Nike Air Max 90 Essential Wolf Grey Hyper Jade,Mens Sneakers New Balance NB 577 Edition Black Dark Grey White,Nike Air Max Boldspeed Dove Grey Total Orange Volt,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Air Odyssey Wolf Grey Sail Lunar Grey (652989-011),New Balance NB M577BW Mens Leather Shoes Black White,Nike Air Trainer Huarache Low QS USA Denim Royal Blue White,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Nike Blazer Hi Suede VNTG Gridiron Sail,Nike Air Max 90 Breeze White Black Wolf Grey Orange Mens Trainers,Nike Flex 2014 RN (TDV) Hyper Blue Royal Pink (642760-400),, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Nike Free 3.0 Flyknit Dark Obsidian Blue Glow,Nike Air Max 90 Essential LTR Black White Grey Mens Shoes,Nike Free Flyknit+ Orange Blue Multicolor,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Nike Jordan Accolades Premier Black Varsity Red,Nike Air Max 90 Lunar C3.0 Summer 2014 Silver Black Grey Orange Royal Blue Mens Trainers,Nike Jordan Spizike Oreo Black Cool Grey White,.

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