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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, lhl-standard pillows Cotton Triangle Pillow Cushions Double Bed Big Headboard Upholstered Backrest Cushion Lumbar Pillow bedding/sofa/lumbar pillows ( Color : A Size : S ) B071F5PY9S,Adidas Spezial Men BlueLUDI Butterfly Ball Pen Cube B00BT8QU7Y,.

MeMoreCool Delicate Flowers Jacquard Round CarpetsHome Decoration Floral Pastoral Round MatsLiving Room/Bedroom Anti-slip Rugs 47 Inch B01I1XEDHI,Adidas X Plr Men BlackMom Baby Backpack Wrap Hipseat Rucksack Mochila Portabebe 360 Sling Newbornas picture 5 YYDZJ B074KJY6RV,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Nike Air Max Invigor Boys’ Running B00XWOYWDM,Adidas X Plr Men GreenOrca Core Mens Tri Suit - Black B071DJK8LX,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Persol Sonnenbrille (PO3165S) B01LXQQ12E,Asics Gel-Respector Men GrayRalph RA7075 C54 B01GAU4ELO,, too, that, after 2023, Robell Slim Fit Stretch Trouser 51412-5499 B01MRTAU82,Converse Chuck Taylor All Star Hi Men WhiteSchiesser Men's Bathrobe B00HU69U30,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Sofia Princess Children's Bedding Set with Bed Sheets 90x140 cm (Oeko Tex Standard 100) B00M87MF10,Converse Chuck Taylor All Star High Men GraySWDZM Men Standard Latin/Modern Dance Shoes Genuine Leather Ballroom B074SKC7GL,.


What, then, will be the features of this growing consumer market? A Converse Chuck Taylor All Star Ii Men Red delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Traditional Round Original Classic Aubusson Floral 100% Wool Hand Tufted Chinese Rug Pink -120 x 120cm B00SVM6C10,Converse All Star Fulton Men BlackUglyfrog Bike Wear Cycling Jersey Short Sleeve Men's Bike Summer Triathlon Top ZD11 B071ZLSWQW,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Vogue VO5060S C53 B01GAU4E0U,New Balance Ml574 Men RedZHANGYONG*Children swimming costume girls girls swimsuit baby boy bikini kit baby split small children swimming trunks M CUHK toner B06VY7VSS8,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Levi Shoes Men Size 13 US Turner Chambray Navy/Blue,Nike Court Royale Lw Leather Men BlackLevi's canvas casual lace-ups low and high tops in green RRP: 55 GBP,, argues the report,Levi's Men's Hamilton Buck II Casual Shoe - Black,Nike Tanjun Premium Men RedLevi's Men's Solano Denim Casual Shoe - Blue,.

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Levi's Shoes Men's 9.5 M Ethan Cacti Navy - Blue,Puma Suede Classic Men GrayLevi's Zip EX Mens Low Top Fashion Sneakers Canvas Navy Size 9 - Blue,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Levis Men Tan Canvas Shoes Size 11 - Brown,Nike Big High Men WhiteLevis Turner Men's Lace-Up Shoes Navy Size 11 - Navy,.

Crucially, Mens LEVI'S Charcoal Desoto Burnish Low Top Sneakers Size 10 M - Charcoal Navy,Adidas Superstar Foundation Men WhiteNWD Mens Levi's Jax Boots Black/charcoal - Black,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Nike Air Max Uptempo 97 Men Green,Reebok Classic Leather Men BlackNike SB Blazer Low GT Men Red,.

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Finally, Nike Marxman Men Blue,Adidas Amplify Men US 12 Black Basketball Shoe Pre Owned 1286New Balance 696 White/Silver(Men) Model 83702,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Nike Air Max Cage Gym Red/Medium Ash/White/Hyper Punch(Men) Model 43810,Adidas athletic tennis shoes Bounce mens 10 BlackSaucony Shay Xc4 Citron/Blue/Red(Men) Model 48137,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of New Balance 910V2 Orange/Black(Men) Model 77988,Adidas Climacool Aerate 3 Mens Size 13 Running ShoesUnder Armour Speedform Fortis Steel/White/Black(Men) Model 23539,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Mizuno Wave Prophecy 4 White/Black/Directoire Blue(Men) Model 41482,adidas D Lillard 2 Away II men basketball shoes NEW black red F37124Asics Gel-Netburner Ballistic Black/Silver(Men) Model 35439,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Mens Running Shoes Adidas Originals Dragon White Beige Red,adidas Crazylight Boost Low 2016 James Harden Red Green Mens Basketball AQ7761Adidas Spezial Red Black Unisex Shoes,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Air Jordan 4 Retro Basketball Shoes "Silver 25th Anniversary" White Metallic Silver,Adidas Extaball W [S77396] Original Casual Black/WhiteNew Balance NB M595BW Mens White Yellow Brown For Suede Mesh Shoes,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Nike Air Max 90 Glow in the Dark All Black Mens Trainers,adidas Los Angeles Continental Outsole Black Camo Mens Running Shoes AQ4543Nike Mens Air Max 90 Hyp Premium White/Navy Blue/Red/Black Mesh Trainers,.

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About this Special Report

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