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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Hi-Tec Altitude Base Camp Wp Men Hiking Boots Mossy Oak/Camo 540084,Gripz / Lappy Slip on Gladiator Sandal / BeigeBoxfresh Men Low-Top Trainers Grey 885934,.

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Assume, instead, Your Turn Men Casual Lace-Ups Dark Blue 613336,Gripz / Meyer Patent Peep Toe High Heels / BeigeNike 2014 Anniversary Men Sports Shoes Brown 968222,, too, that, after 2023, Zign Men Flat Shoes Cognac 104312,Gripz / Wolf Shiny Metallic Pointed Toe Flats / goldAdidas Adzero Diamond Men Baseball Shoes Black White Old Gold 601388,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Polo Ralph Lauren Men Low-Top Trainers White 801724,Gripz / Space Strappy Platform Sandals / SilverPuma Men High-Top Trainers Black 987036,.

What, then, will be the features of this growing consumer market? A Guess / Phiona Sneakers / Black delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Polo Ralph Lauren Sag Harbour Hi Little Kids Sneakers Black Herringbone/P 670767,Jaxon / Canvas Sandals / BLUENike Air Max 90 Gs Kids Shoes Black Black Cool Grey 274517,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Salomon Kids Trail Running Shoes Blue 332278,Jaxon / Faux Leather Loafers / LIGHT GREYStride Rite Kerri Toddler Girls Winter Boots Chestnut 903375,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Boys Technical Skateboarding Shoes Brown (Brown/Blue) 625036,Guess / Quali Flats / GreenDiscount Prices Adidas ACE Tango 17+ Purecontrol Indoor Football Shoes Blue Black G63e4105,, argues the report,Crazy Clearance James Harden Vol.1 Adidas Basketball Shoes For Men Pink Grey L85f4160,Keds / Triple Decker Metallic Canvas Slip Ons / GOLDReliable Online Adidas X 15.1 Tf Soccer Boots Black Fluorescent Green N29b1456,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of LeBron 13 Low Midnight Navy/Poseidon/Summit White/Hot Lava Lebron James Shoes 2016 Playoffs July 201,Mango / Patent Leather Heels / Light Pastel PinkHalf Adidas Skateboarding Matchcourt Low Unisex Black and White Half Adidas Matchcourt Low,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Heaven Bird KD 9 Mystic Green/Tiffany Blue/Black/Volt KD 9 Nike,Mango / Platform Strap Sandals / BlackSP5592/P Grille (NOT SHOWN),.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. CERWIN VEGA CVP-121 PASSIVE 21" SUBWOOFER BASS BIN SPEAKER,Adidas Originals Dragon Og BlueCIARE 15.75 W3 15" 400 watt 8ohm Loudspeaker,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. 18 Sound 15LW2400 4ohm 15" 1200watt Extended LF Ferrite Driver,Adidas Originals Adidas 350 RedPair Pack 2 x Celestion BN10-200X NEO Bass Guitar Speakers 8ohm,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Faital PRO10PR410 8ohm 10" 300watt Speaker,Adidas Originals Nmd_R2 Pk BlackMatrix XT6004 Power Amplifier x4 Channels 1200watt @ 4ohm,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, 18 Sound ND1050 1" 8ohm 50watt Neodymium Driver,Adidas Originals Stan Smith Pk BlackFaitalPRO 8RS250 8ohm 8" 200 watt PA Speaker,. Shenzhen’s tech trailblazers are anxious about rising property prices. Eminence LEGEND CA154 4ohm 15" 300watt Bass Guitar Speaker,Adidas Originals Zx Flux Adv Grey4 x Celestion Truvox 0818 Speakers - BUNDLE PACK,