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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Comfortable 220767 Nike Dunk High Men Black Shoes,UK xf7tw m7ie3e Cheap Adidas Superstar Womens Pink Shoes,Cheap 173438 Nike Dunk Low Men White Yellow Shoes,.

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What, then, will be the features of this growing consumer market? A Authentic 199023 New Balance Kids Kl574 Kid Silver Pink Shoes, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Cheap 184382 Nike Lunarglide 3 Men Black Orange Anthracite Shoes,Discount 225164 New Balance Kids Kl574 Kid Navy Purple Lime Shoes,Comfortable 183722 Nike Roshe Run Men Blue Peak White Shoes,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Cheap 168298 Nike Free 3.0 V4 Women Yellow Blue White Shoes,Authentic 184923 Air Jordan 11 Retro Men White /Black Shoes,Buy 153553 Nike Free Run 2 Women Gray Jade Fuchsia Shoes,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Authentic 154465 Nike Lunarelite 2 Women Black Pink Shoes,Cheap 157428 Air Jordan 11 Retro Men White /Black Blue Shoes,Adidas Bounce Titan 2012 Men Coupon_023,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

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