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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Sandals GUESS Patrien Natural Leather,Under Armour Stom Fleece Overhead Hooded Top CP1176,Womens Shoes GUESS Pavell Black,.

Womens Boots Naturalizer Johanna Black Tumbled,Bellfield Salford Shiny Parka Jacket CP1231,Womens Sandals Naturalizer Cadie Bridal Brown Smooth,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Womens Shoes Naturalizer Joyce Classic Olive Suede,D-Struct Terro Tech Bomber Jacket CP1335,Womens Shoes New Balance WC896 Pink/Grey,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Shoes New Balance Vazee Pace Black/Pink,Jack & Jones Sammo Hooded Bomber Jacket CP1411,Womens Shoes Nike Air Pegasus '83 Grey Mist/Black/White,, too, that, after 2023, Womens Shoes Nike Elite Shinsen Bright Crimson/University Red/Sail/Brigade Blue,Pretty Green Festival Jacket CP1496,Womens Shoes Nike Tri Fusion Run Chalk Blue/Concord/Blue Tint/White,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Sandals PATRIZIA Inalei Black Patent,Condemned Nation Matra Jogger CP1610,Womens Shoes PUMA Cell Riaze TTM Quarry/Micro Chip,.


What, then, will be the features of this growing consumer market? A Only & Sons Satre Slub Light Knit CP1841, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Shoes Reebok Work 'N Cushion White,EA7 Core Training Fleece Short CP2118,Womens Shoes Reebok Zquick Soul Purple Slate/Royal Orchid,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Shoes Rocket Dog Skive Smoke Lofty,UCLA Wiggins Fleece Short CP2212,Womens Sandals Sam Edelman Ruth Saddle,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Shoes Sam Edelman Linda Black Leather,Ellesse Lombardi Down Fill Jacket CP1359,Womens Shoes Saucony Propel Vista Black/Pink/Blue,, argues the report,Womens Shoes Superga 2750 Velvet Snake Beige Multi,Nike Tribute Track Top CP3582,Womens Boots UGG Jo Chocolate,.

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Womens Boots UGG Adirondack Boot II Black Leather,Timberland Euro Hiker Helcor Boot CP3779,Womens Sandals UGG Lyndi Black Leather,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Slippers UGG Aira Serape Furious Fuchsia Jacquard,Clarks Originals Wallabee Shoe CP3888,Womens Sandals Vaneli Welda Pale Platino Gesa/Clear Stones/Gunmetal Frame and Buckle,.

Crucially, Womens Shoes Vaneli Melea Multi Iride Libby Met Print,adidas Originals Powerphase Trainer CP3994,Womens Shoes Vaneli Pagoda Amaranto Suede,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Unisex Shoes Vans SK8-Hi Reissue (Leather) White/Stripes,adidas Originals ZX Flux Slip On Trainer CP4032,Hurley One And Only,.

Finally, Nike Premier RF,Asics Gel-Lyte III 'Bad Santa' Trainer CP4238,Women's Rita Ora Trapeze Tee,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Nike Tempo Rival Printed,Creative Recreation Cesario Low XVI Trainer CP4336,Nike Prodigy Summer Solstice,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Nike Pro Rival,Cruyff Santi Suede Trainer CP4395,Nike Pro Combat Hypercool Compression,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Flash Hyperspeed Fleece Pullover,Hugo Boss Fuster Trainer CP4483,Various Sizes NIKE FOAMPOSITE ONE Safari For Men in wMvQX5ET,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Authentic 5bt2z 6ic2np August Deals Nike Air Max 90 Womens,Nike NSW Tiempo 94 Trainer CP4580,Authentic gc6a6 he8vpb August Deals Nike Air Max Thea Mens,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Authentic zacza xk5r3b August Deals Nike Roshe Run Womens,Nike Air Max 1 Trainer CP4672,Buy hvqve 656khp Cheap Nike Air Max 90 Womens Black Shoes,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Buy yytn5 ig3xmz August Deals Nike Air Max 2015 Womens,Nike Jordan Westbrook 0 Trainer CP4800,Cheap ere7d gn573u August Deals Nike Roshe Run Womens,.

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About this Special Report

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