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Womens Boots Naturalizer Macnair Wide Shaft Taupe,Womens Boots Clarks Un Arlyn Dark Brown LeatherWomens Sandals Naturalizer Jazzy Black Leather/Beige Printed Snake 1,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Womens Shoes Naturalizer Ginger Ginger Snap Leather,Womens Boots Clarks Morela Liza Khaki LeatherWomens Shoes Naturalizer Carly Oxford Brown Leather,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Shoes New Balance WX626 Black,Womens Boots Clarks Plaza City BrownWomens Shoes New Balance Fresh Foam Boracay Silver/Purple,.

Womens Shoes New Balance C696v2 - Tennis Sea Glass,Womens Boots Clarks Fianna Tara BrownWomens Shoes New Balance W490V3 Baltic,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Womens Shoes New Balance Classics WL515 Grey/Lavender Suede/Mesh,Womens Boots Clarks Kearns Flame BurgundyWomens Shoes Nike Air Max Thea White/Pure Platinum/Bamboo/Wolf Grey,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Shoes Nike Flex Experience Run 4 Midnight Navy/Obsidian/Fuchsia Flash/Fuchsia Glow,Womens Boots Clarks Kearns Blush Burgundy LeatherWomens Shoes Nike Air Zoom Elite 8 Copa/Black/Fuchsia Glow/Vivid Purple,, too, that, after 2023, Womens Shoes Nike Lunarglide 7 Violet Ash/Hyper Orange/Sail/Black,Womens Sandals Clarks Reid Delmar Black LeatherWomens Shoes Nike Air Max Sequent Black/Wolf Grey/White/Metallic Hematite,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Sandals PATRIZIA Perfection Gold,Womens Sandals Clarks Netrix Rose White LeatherWomens Sandals PATRIZIA Moa Pink,.


What, then, will be the features of this growing consumer market? A Womens Sandals Clarks Taline Trim Coral Leather delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Shoes PATRIZIA Adalie Brown,Womens Sandals Clarks Playful Tunes Gold LeatherWomens Shoes PUMA Pulse FLEX XT Fiery Coral,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Shoes Reebok One Trainer 2.0 Lavender Luck/Polar Pink/Patina Pink/Gravel,Womens Sandals Clarks Un Vasha Black Patent LeatherWomens Shoes Reebok YourFlex Trainette 8.0 L MT Collegiate Navy/Solar Pink/White,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Boots Rocket Dog Hickory Black Roast,Womens Sandals Clarks Hayla Samoa Pink LeatherWomens Shoes Rocket Dog Treasure Natural South Beach,, argues the report,Womens Boots Sam Edelman Patton Wide Calf Black,Womens Sandals Clarks Paylor Pax Grenadine SyntheticWomens Sandals Sam Edelman Dailey Snote White,.

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Crucially, Womens Shoes Superga 2750 Quilted White,Womens Sandals Clarks Helio Lilly TanWomens Boots UGG Adirondack Tall Obsidian,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Boots UGG Moto Black Suede,Womens Sandals Clarks Zia Graze BlackWomens Boots UGG Patten Chestnut Leather,.

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Finally, Womens Shoes UGG Dempsey Scarlett Nubuck,Womens Shoes Clarks Coralie May Black LeatherWomens Boots Under Armour UA Fat Tire GTX Graphite/Aluminum/Emerald Sari,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Boots Vaneli Racer Black Nappa/Black Nicole,Womens Shoes Clarks Amelia Page White LeatherWomens Sandals Vaneli Bryce Natural Cork,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes Vaneli Airy Black Nabuk,Womens Shoes Clarks Crumble Cream Natural SnakeWomens Shoes Vaneli Ardeen Ecru Ferns Patent/Camel Darry Print/Match Elastic/Match Zip,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes Vaneli Darcy Truffle Suede/Matching Elastic,Womens Shoes Clarks Keesha Luca Burgundy Patent LeatherWomens Sandals Vans Marina (Just Stripes) Starfish/Gossamer Green,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Women's THE Performance Three-Quarter Tights,Womens Shoes Clarks Cabaret City Black SuedeHurley Tribe Bralette,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Nike Modern Fit Washed,Womens Shoes Clarks Narine Mia Dark Grey LeatherNike Air Pivot,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Women's Padded Jacket,Womens Shoes Clarks Evianna Mix BrownWomen's Bananas Flared Skirt,.

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