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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Shopping 212468 Nike Lunarelite 2 Men Gray Green Black Shoes,Jordan Varsity Full-Zip,Cheap 177710 Nike Roshe Run Men Black Grey Shoes,.
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What, then, will be the features of this growing consumer market? A Running NightCat Shorts, delineates its main drivers and the challenges these are likely to create.
By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Cheap 172692 Nike Air Max 247 Women White Black Pink Shoes,Men's Greece Graphic Tee,Comfortable 245685 Nike Dunk High Women Shoes,.
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The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Air Force 1 07 LV8 University Blue Legend/White/Gum Light Brown/Blue Legend,Buy 48w3e 6urxsb August Deals Superstar Womens,NIKE FLYKNIT LUNAR 3 Black/Midnight Fog/Wolf Grey/White,.
A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.
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