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What, then, will be the features of this growing consumer market? A Women's Farm Confete Firebird Shorts, delineates its main drivers and the challenges these are likely to create.
By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Shopping 163941 Nike Shox Rivalry Men White Purple Shoes,Air Jordan Flight,Comfortable 192372 Nike Zoom Hyperdunk Men Black White Red Metallic Silver Shoes,.
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The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, JORDAN SUPER.FLY 3 Black/Dark Grey/White,Various Sizes Nike James Lebron 10 For Men in uuqCwF0l,Men's Indoor/Court Soccer Shoe Nike Tiempo Mystic V IC 819222-010,.
A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.
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