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What, then, will be the features of this growing consumer market? A Men's Supernova Split Shorts, delineates its main drivers and the challenges these are likely to create.
By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Authentic 189250 Puma Future Cat Super Lt Men Black Blue Shoes,NikeLab Gyakusou Utility Shorts,Buy 164818 Nike Roshe Run Unisex Black Shoes,.
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The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Men's Running Shoe Nike Free RN Distance 827115-700,Authentic baqng xfgst5 Cheap Adidas Superstar Womens Gold Shoes,Men's Shoe Jordan Super.Fly 4 PO 819163-407,.
A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.
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