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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Authentic 193222 Nike Air Max Ltd II Men White Black Shoes,Womens Shoes Vaneli Scarlet Truffle Suede/Gold Studs,Discount 236157 Nike Blazer High Men Blue Fluorescent Green Shoes,.
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What, then, will be the features of this growing consumer market? A Nike Shield Full-Zip, delineates its main drivers and the challenges these are likely to create.
By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Buy 215174 Nike Shox R4 Men Black Yellow Shoes,Nike Rally Funnel Neck Pullover,Inexpensive 226014 Nike Shox R4 Men Black White Shoes,.
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The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Men's Baseball Shoe Nike Lunar Trout 2 Turf 807122-138,Women's adidas STELLASPORT Sport Shorts,Men's Firm-Ground Soccer Cleat Nike Hypervenom Phantom II FG 747213-108,.
A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.
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