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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Shopping 175872 Nike Free 3.0 V2 Men Grey Green Shoes,Womens Shoes Saucony Cohesion 9 Grey/Black/Pink,Cheap 204444 Nike Free Run Men Black Gray Blue Shoes,.

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Assume, instead, Inexpensive 180227 Nike Shox R2 Men White Purple Shoes,Womens Boots UGG Cierra Lodge Leather,Cheap 175166 Nike Shox R4 Men Black Yellow Shoes,, too, that, after 2023, Discount 149404 Nike Zoom Kd IV Men Black Red Grey Shoes,Womens Boots UGG Rosana Black Suede,Cheap 209493 Nikelebron11 Men White Blue Orange Shoes,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Shopping 162430 Adidas Originals Superstar Unisex Black White Shoes,Womens Sandals UGG Gwyn Sand Leather,Cheap 200907 Asics Street Conbest Unisex Navy Blue Yellow Shoes,.


What, then, will be the features of this growing consumer market? A Womens Slippers UGG Scuffette II Metallic Conifer Aster Suede, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Authentic 212254 New Balance Classics Cw442 Women Light Grey Shoes,Womens Boots Vaneli Reagan T.Moro Suede/Matching Elastic,Buy 185819 Nike Air Force 1 Women White Cyan Shoes,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Inexpensive 214942 Nike Air Max 90 Hyp Prm Women Grey Blue Shoes,Womens Sandals Vaneli Bina Black Satin,Cheap 156018 Nike Blazer High Women Navy Blue White Shoes,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Buy 174885 Nike Free Run 2 Women Gray Purple White Shoes,Womens Shoes Vaneli Racilia Navy Smack Met Patent/Mtch Mesh,Adidas Bounce Titan 2013 Men Coupon_054,, argues the report,Adidas Springblade Men Coupon_221,Womens Shoes Vaneli Akila T.Moro Ecco Suede/Dark Brown Saffiano Royal 85,Christian Louboutin Sale Men Coupon_414,.

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Crucially, New Balance 996 Men Coupon_1331,KD Clutch Elite Shooter,Nike Derrick Rose Men Coupon_1568,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Nike Kobe Bryant Men Coupon_1808,Nike Cover-Ups Hydro Current,Men's Basketball Shoe Kobe XI Elite 822675-510,.

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Finally, Men's Nike Shoe Jordan Ultra.Fly 834268-006,Italia Track Jacket,Men's Shoe Air Jordan 10 Retro 310805-404,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Men's Shoe Jordan Eclipse 724010-001,Men's Manchester United FC Tee,Men's Shoe Nike Court Lunar Ballistec 1.5 Legend 812939-444,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Men's Shoe Nike Metcon Repper DSX College (UNC) 921215-401,Nike V442 Woven,Men's Skateboarding Shoe Nike SB Clutch Dark 729825-004,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, NIKE AIR MAX 90 ULTRA BREATHE White/Light Retro/Lava Glow/White,Nike 3" Rival Starglass,NIKE LEBRON 12 ELITE Lebron James,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Women's Running Shoe Nike Free RN 831509-800,Pitch Shorts,Women's Shoe Nike Free RN Flyknit 831070-600,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Adidas Element Refine Boys Preschool Infrared/White/Black Running Shoes V60346,Youth Chelsea FC Replica Player Shorts,Nike Flex Fury 2 Boys Grade School Grey/Black Running Shoes V56632,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Adidas Crazy 97 Mens Mid Grey/Solar Blue/Orange Basketball Shoes V64240,Nike Core Solid,Adidas Solar Boost Mens Black/Metallic Silver Running Shoes V22005,.

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About this Special Report

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