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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Cheap 150860 Nike Air Max 90 Men Black Brown Shoes,Womens Shoes Sam Edelman Ciara Brown/Black,Cheap 173735 Nike Air Max Express Men Orange Black Shoes,.

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Assume, instead, Buy 181777 Nike Dunks Low SB Men Shoes,Womens Shoes Supra Joplin Nocturne Black/Zebra/White,Inexpensive 213080 Nike Free 7.0 V2 Men Grey Black White Shoes,, too, that, after 2023, Shopping 230858 Nike Kd VIi Men White Metallic Gold Black Shoes,Womens Shoes Timberland Earthkeepers Hookset Handcrafted Oxford Slate Blue,Authentic 157868 Nike Lebron 11 Men Purple Black Grey Shoes,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Inexpensive 149239 Nike Lunarswift 2 Men Pink Black Shoes,Womens Boots UGG Bailey Bow Bling I Do! White,Inexpensive 209829 Nike Shox Nz Men Black Pink Shoes,.

What, then, will be the features of this growing consumer market? A Womens Boots UGG Neoma Black Leather, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Discount 211581 Nike Shox R2 Men Black Green Shoes,Womens Boots UGG Aurelyn Black Twinface,Buy 152021 Nike Shox R4 Men White Yellow Shoes,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Authentic 231763 Nike Zoom Hyperfuse Low Men Grey White Orange Shoes,Womens Shoes UGG Syleste Red Textile,Shopping 194714 Nike Zoom Kobe VIi Men Orange Grey Black Shoes,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Discount 210609 Puma Antifur Men Black Red Shoes,Womens Slippers UGG Mellie Skyline Water Resistant Suede,Shopping 162137 Nike Free 4.0 Unisex Grey Green Shoes,, argues the report,Buy 189886 Air Jordan Spizike Women Orange Shoes,Womens Boots Vaneli Reagan Black Suede/Matching Elastic,Comfortable 242957 New Balance WT10V2 Women Silver Purple Shoes,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Nike Kevin Durant War Boots Men Coupon_1771,Nike Dri-FIT Victory,Men's Basketball Shoe Nike Hypershift PE 888450-030,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Men's Nike Air Max Tailwind 7 683632-107,Jordan Varsity,Men's Nike ZOOM RIVAL SD 2 685134-002,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Men's Shoe Air Jordan 2 Retro 834274-001,Nike Windrunner Splatter,Men's Shoe Nike Air Max 2016 Print 818135-100,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Men's Shoe Nike Air Zoom Pegasus 92 Premium 844654-002,Women's Couture Hoodie,Men's Shoe Nike MercurialX Finale II IC 831974-870,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Men's Shoe NikeLab Gyakusou LunarEpic Low Flyknit 2 880283-400,Golf Women’s Pounce Sleeveless Polo,NIKE AIR MAX 90 PREMIUM Light Blue Lacquer/Clearwater,.

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About this Special Report

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