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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Inexpensive 185278 Asics Gel Kinsei 4 Men Orange Black White Shoes,Womens Sandals Sam Edelman Kayde Almond Patent,Discount 183028 Lebron 11 Men Grey Yellow Navy Blue Shoes,.
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What, then, will be the features of this growing consumer market? A Womens Shoes Timberland Swazey Clog Wheat Forty Leather, delineates its main drivers and the challenges these are likely to create.
By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Discount 175010 Nike Dunk High Men Shoes,Womens Boots UGG Kisses Mini Hot Chili Suede,Cheap 147539 Nike Dunk Low Men Anthracite Shoes,.
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The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Christian Louboutin Sale Women Coupon_483,Unisex Shoes Vans Era 59 (Cork Twill) Dark Shadow,Jimmy Choo Boots Women Coupon_690,.
A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.
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