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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Discount 197696 Nike Blazer High Men Beige White Red Black Shoes,Womens Boots Sam Edelman Edith Gold/Amber Black Plaid,Discount 181410 Nike Dunk High Men White Lemon Chiffon Radiant Green Shoes,.

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What, then, will be the features of this growing consumer market? A Womens Boots UGG Classic Mini Navy, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Cheap 195240 Puma Cabana Racer II Lx Men Grey Black Shoes,Womens Boots UGG Athena Carmel Leather/Suede,Authentic 160923 Nike Free 5.0 Unisex Grey Midnight Green Shoes,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Inexpensive 176634 Air Jordan 11 Retro Women Black/Infrared White Shoes,Womens Boots UGG Meadow Chocolate Suede,Authentic 169546 New Balance W3190V1 Women Grey Purple Shoes,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Discount 180340 Nike Air Max Women Black Punch Grape White Shoes,Womens Boots UGG Collection Enna Grigio Leather,Buy 236787 Nike Classic Cortez Nylon Women Orange White Shoes,, argues the report,Buy 240936 Nike Free Flyknit 4.0 Women White Shoes,Womens Shoes UGG Aven Tawny,Buy 218415 Puma Suede Classic Women Green Purple Shoes,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Men's Shoe Nike Air Berwuda 555305-402,Nike Storm-FIT Vapor Half-Zip,Men's Shoe Nike Air Zoom Odyssey 749338-400,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Men's Shoe Nike Jordan Flow 833969-001,Nike Tech Fleece Pullover,Men's Shoe NikeCourt Zoom Vapor 9.5 Tour 631458-011,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. NIKE AIR MAX 1 ULTRA MOIRE Dark Grey/Flat Silver/Neutral Grey/Bl,Ferrari Women’s Track Jacket,NIKE FREE TRAINER 5.0 V6 White/Dove Grey/Pure Platinum/White,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Women's Running Shoe Nike Air Max 2017 849560-001,Women's Floral Graphic Tee,Women's Shoe Nike Free RN Flyknit 831070-001,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Nike Roshe One Girls Toddler Pink Blast/White Running Shoes V68901,Nike SB Dri-FIT McFetridge,Nike Cortez Boys Grade School Black/Metallic Gold Running Shoes V21708,.

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About this Special Report

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