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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Comfortable 212064 Nike Classic Cortez Nylon Men Black White Red Shoes,Womens Shoes Rocket Dog Jiggy Brown San Martin,Comfortable 166457 Nike Dunk High Men Obsidian Red Shoes,.
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What, then, will be the features of this growing consumer market? A Womens Shoes Supra Joplin Black/Pattern/White, delineates its main drivers and the challenges these are likely to create.
By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Authentic 174126 Puma Drift Cat Sf Men Black White Shoes,Womens Boots UGG Cambridge Chestnut,Cheap 180600 Air Jordan 3 Retro Unisex Dark Powder Blue/Black Grey White Shoes,.
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As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Inexpensive 193773 Nike Air Max 90 Women Black Green Shoes,Womens Boots UGG Classic Short Serape Bling Sand Twinface,Cheap 170261 Nike Dunk Low Women Red Grey Shoes,, argues the report,Inexpensive 235820 Nike Free Run 3 Women Green White Shoes,Womens Shoes UGG Blaney Chocolate Leather,Adidas Bounce Titan 2013 Men Coupon_037,.
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The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Men's Shoe Nike Train Ultrafast Flyknit 843694-716,Hurley Icon Front Zip,Men's Training Shoe Nike Train Prime Iron DF 832219-006,.
A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.
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