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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Comfortable 212064 Nike Classic Cortez Nylon Men Black White Red Shoes,Womens Shoes Rocket Dog Jiggy Brown San Martin,Comfortable 166457 Nike Dunk High Men Obsidian Red Shoes,.

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What, then, will be the features of this growing consumer market? A Womens Shoes Supra Joplin Black/Pattern/White, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Authentic 174126 Puma Drift Cat Sf Men Black White Shoes,Womens Boots UGG Cambridge Chestnut,Cheap 180600 Air Jordan 3 Retro Unisex Dark Powder Blue/Black Grey White Shoes,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Cheap 186039 Asics Gelnoosa Tri 7 Women Pink Red Shoes,Womens Boots UGG Jade Chestnut Suede,Comfortable 186994 Nike Air Force 1 Women White Blue Shoes,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Inexpensive 193773 Nike Air Max 90 Women Black Green Shoes,Womens Boots UGG Classic Short Serape Bling Sand Twinface,Cheap 170261 Nike Dunk Low Women Red Grey Shoes,, argues the report,Inexpensive 235820 Nike Free Run 3 Women Green White Shoes,Womens Shoes UGG Blaney Chocolate Leather,Adidas Bounce Titan 2013 Men Coupon_037,.

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Adidas Springblade 2013 Men Coupon_251,Womens Slippers UGG Mellie Furious Fuchsia Water Resistant Suede,Christian Louboutin Sale Women Coupon_446,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Giuseppe Zanotti Sale Women Coupon_655,Womens Sandals Vaneli Wianne Black Rimes/Black Elastic,Jimmy Choo Boots Women Coupon_686,.

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Finally, Men's Boot Nike Air Zoom Tallac Lite OG 844018-003,Womens Shoes Vaneli Marret Tmoro Suede/Tmoro Kenco Print,Men's Nike Flex Run 2015 709022-003,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Men's Running Shoe Nike Air Max 2017 849559-401,Men's Dame Logo Hoodie,Men's Shoe Air Jordan 7 Retro 304775-123,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Men's Shoe Nike Air Max 90 Ultra 2.0 SE 876005-001,Nike Club Printed,Men's Shoe Nike Free RN 831508-003,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Men's Shoe Nike Train Ultrafast Flyknit 843694-716,Hurley Icon Front Zip,Men's Training Shoe Nike Train Prime Iron DF 832219-006,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. NIKE AIR ZOOM STRUCTURE 18 White/Black/Volt/Metallic Silver,Striped Jacket,NIKE ROSHE RUN PRINT Villain Red/Team Red/Light Mulberry/Black,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Women's Shoe Nike Air Rift Sandal SP Black,Men's White Mountaineering Cardigan,Women's Shoe Nike Zoom Fearless Flyknit 850426-003,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Adidas D Lillard 2.0 Boys Grade School Black/Scarlet/Black Basketball Shoes V25803,Nike Air Pivot Jogger,Nike Free 5.0 2015 Girls Grade School Pink Pow/Vivid Pink/White/Black Running Shoes V69116,.

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About this Special Report

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