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What, then, will be the features of this growing consumer market? A Womens Boots Timberland Savin Hill Tall boot with Gore Black, delineates its main drivers and the challenges these are likely to create.
By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Inexpensive 186624 Nike Zoom Hyperdunk Men White Red Black Shoes,Womens Boots UGG Dahlen Bourbon,Buy 151101 Nike Zoom Kobe V Men White Dark Blue Shoes,.
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The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Men's Shoe Air Jordan 5 Retro Low 819171-135,Nike Shield Half-Zip,Men's Shoe Nike Air Max 90 Ultra 2.0 Flyknit 875943-300,.
A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.
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