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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Comfortable 151609 Nike Custom Dunk High Men Shoes,Womens Shoes Rocket Dog Acosta White Mariposa,Comfortable 234148 Nike Dunk High Men Shoes,.
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What, then, will be the features of this growing consumer market? A Womens Boots UGG Bailey Button Triplet Sand Sheepskin, delineates its main drivers and the challenges these are likely to create.
By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Inexpensive 240175 Adidas Originals Superstar 2.0 Unisex Gold White Shoes,Womens Boots UGG Knotty Moonstone Hearts Suede,Inexpensive 178239 Air Jordan 1 Retro Unisex Black White Blue Shoes,.
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The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Men's Shoe Nike SB Zoom Dunk Low Pro 854866-331,Girls Full Zip Fleece Hoodie,Men's Training Shoe Nike Lunar Caldra 803879-304,.
A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.
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