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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Discount h83x7 ycgmfc Cheap Adidas Superstar Womens Shoes,Womens Shoes ECCO Golf Casual Hybrid Wingtip Golden Poppy,Discount utg7f z97hc8 August Deals Nike Air Max 1 Mens,.

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What, then, will be the features of this growing consumer market? A Womens Shoes Naturalizer Gadget Black Printed Iguana Smooth, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Inexpensive 205191 Air Jordan Retro 3 Men Grey Light Grey Silver Red Orange Shoes,Womens Shoes Naturalizer Nadine Brown Suede,Cheap 244703 Asics Gellyte V Men Grey Purple Shoes,.

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The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Comfortable 172041 Adidas Originals ZX 700 Unisex Blue White Shoes,Womens Shoes Reebok Speed Rise Steel/Flat Grey/Lush Orchid/Citrus Glow/White,Comfortable 206417 Adidas Originals ZX 700 Women Black Pink Shoes,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

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