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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Shoes Sam Edelman Lynn Sepia,Womens Shoes ECCO Bluma Summer Ballerina Chili RedWomens Shoes Sam Edelman Banks Pewter Dreamy Metallic Leather,.

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Assume, instead, Womens Shoes Timberland Willow Trail Safety Toe Brown,Womens Shoes ECCO Taisha BlackWomens Boots UGG Mackie Black Suede,, too, that, after 2023, Womens Boots UGG Damien Black Leather,Womens Shoes ECCO Aimee Casual Slip-On Black/BlackWomens Boots UGG Patsy Primer/Leather Suede,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Boots UGG Reignfall Liberty Pony Brown,Womens Shoes ECCO CS14 Casual Sneaker Marine/Marine/MorilloWomens Shoes UGG Clary Black Nubuck,.


What, then, will be the features of this growing consumer market? A Womens Shoes ECCO CS14 Casual Sneaker Cocoa Brown/Mahogany/Tomato delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Slippers UGG Coquette Flora Perf Navy Water Resistant Suede,Womens Shoes ECCO Golf Classic Golf Hybrid White/TitaniumWomens Boots Vaneli Catina Tmoro Nappa/Tmoro Elastic,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Sandals Vaneli Klemens Natural/Black Zebel Cork,Womens Shoes ECCO Golf Street EVO One Sport Black/FireWomens Sandals Vaneli Bebra Orange Nappa/Fuchsia Nappa,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Shoes Vaneli Liuba Navy Nappa/Navy Suede/Gold Nailheads,Womens Shoes ECCO Golf Street EVO One Sport White/MineralWomens Shoes Vaneli Maryjo Black Bulgaro/Silver Buckles,, argues the report,Womens Shoes Vaneli Anemone Multi Black Large Floral Liz Print/Black Elastic,Womens Shoes ECCO Sport Biom Lite Slip On Warm Grey/Sea PortWomens Shoes Vaneli Hadera Black Smack Patent,.

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Crucially, Nike Fleece Full-Zip,Womens Sandals GUESS Harlee White Synthetic NappaACTIVE 600 Women's StretchLight Down Jacket,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Women's Access 2.0 Jacket,Womens Sandals GUESS Betzy DenimNike SB FTM Chino,.

Finally, Jordan All Around,Womens Shoes GUESS Etten Gold GlitterRunning PWRCOOL Singlet,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, 2016 France Stadium Home,Womens Shoes GUESS Anny Black LeatherNike Kaleidotech Power Back,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of NikeCourt Advantage,Womens Shoes GUESS Heya Blue SuedeMen's Sport Essentials Mid Shorts,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Hazard Fleece,Womens Shoes GUESS Laceyy Blue FabricVarious Sizes Nike Air Max 90 Flag Usa Nba Dallas Mavericks Mens Shoes Free Shipping On0Fc1NP,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Wholesale Trade Nike Zoom Lebron ST II Mens Shoes White Orange P96Cn7B3,Womens Shoes GUESS Aerra Snake SyntheticWholesale UK Nike Air Pres5.0 Mens Shoes Black Green YIDJDe7a,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Authentic an5z8 qrqdwa August Deals Nike Air Presto Womens,Womens Boots Hunter Original Short Bright CeriseAuthentic pxhty pgsgsy August Deals Nike Air Max 90 Womens Red,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Authentic wgimf p2823z August Deals ZX Flux Mens,Womens Boots Hunter Original Quilted Leg Swamp Green/BlackUK Sale 2017/18 Nike Air Jordan 7 Retro GS Valentines Day AJ 7 Womens Basketball Shoes WL1UsFnk,.

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About this Special Report

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