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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Shoes Vaneli Sherye Black Silver Assy Fabric,Womens Shoes Calvin Klein Harlin Black Kid Suede,Womens Shoes Vans Chauffette (Mid Stripe) Patriot Blue/Tan,.
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What, then, will be the features of this growing consumer market? A Womens Sandals Clarks Auriel Bright White, delineates its main drivers and the challenges these are likely to create.
By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Legend Poly Tight,Womens Sandals Clarks Brinkley Jazz Pink Camo,Various Sizes Nike Air Jordan Transformers Series Shoes Jordan Transformers Shoes 4 For YKZRK2Jr,.
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The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Comfortable 195409 Lebron 11 Men Gold Green Blue Black Shoes,Womens Shoes Cole Haan Hendrix Det Lace Sneaker Black/Studs,Authentic 181997 New Balance Classics Ml515 Men Grey Navy Shoes,.
A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.
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