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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Shoes Vaneli Eara Black Nappa,Womens Shoes Calvin Klein Anabelle Platinum White Leather/Patent,Unisex Shoes Vans SK8-Hi Slim Zip (Cheetah Suede) Black/Tan,.
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What, then, will be the features of this growing consumer market? A Womens Sandals Clarks Helio Jet Navy, delineates its main drivers and the challenges these are likely to create.
By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Youth Techfit Base Shorts,Womens Sandals Clarks Caslynn Harp Sand Leather,Various Sizes Nike Air Jordan XIII 13 Mens Shoes Black 3tiGAljG,.
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The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Inexpensive 181217 Air Jordan XII Retro Men White Flint Grey Shoes,Womens Shoes Cole Haan Air Tali OT Wedge 40 Punch Patent,Authentic 213431 New Balance Classics 574 Men Green Shoes,.
A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.
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