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What, then, will be the features of this growing consumer market? A Womens Boots GUESS Serene Black Lycra, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Discount 151780 Adidas ZX 750 Men Green Yellow Shoes,Womens Shoes GUESS Margoo Black Suede,Authentic 205172 Air Jordan VII Retro Men White Blue Flint Grey Shoes,.

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The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Shopping 199616 Adidas Originals ZX850 Unisex Black Purple Shoes,Womens Shoes Nike Air Max Siren Pure Platinum/Vivid Purple/Ghost Green,Discount 231344 Adidas Originals Superstar 2.0 Women Red Shoes,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

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