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Womens Sandals PATRIZIA Boppe Beige,Womens Boots Cole Haan Sonna Boot Black LeatherWomens Sandals PATRIZIA Ciri Black,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Womens Shoes PATRIZIA Angus Gray,Womens Sandals Cole Haan Barra Sandal BlackUnisex Shoes PUMA Suede Rubber Toe Peacoat/Whisper White,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Shoes PUMA FashIN Diag Gore Black/Puma Silver/Fiery Coral,Womens Sandals Cole Haan Paley High Wedge Sandstione/Sequoia SuedeWomens Shoes PUMA Sport Fashion MCQ Move Femme Low Black/Autumn Glory Yellow/Whisper White,.

Womens Shoes Reebok Work Beamer Low Grey,Womens Sandals Cole Haan Linden Sandal Maple Sugar/BrownWomens Shoes Reebok All Terrain Super CF Electric Peach/Royal Orchid,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Womens Sandals Rocket Dog Rue Dusty Blue Coast,Womens Sandals Cole Haan Jillian Wedge Blazer Blue/Optic White Stripe Snake PrintWomens Shoes Rocket Dog Trenty Black Ballerina,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Boots Sam Edelman Letti Whiskey Kid Suede Leather/Embroidery,Womens Sandals Cole Haan Amavia Sandal BlackWomens Sandals Sam Edelman Clay Jute/Natural Naked,, too, that, after 2023, Womens Shoes Sam Edelman Katarina Moss Green Leather,Womens Shoes Cole Haan Laurel Woven Moc BlackWomens Shoes Sam Edelman Hurlie Black Kid Suede,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Shoes Saucony Guide 8 Blue/Navy/Yellow,Womens Shoes Cole Haan Mariela Air OT Pump Black PatentWomens Shoes Saucony Originals Shadow Original Charcoal/Citron,.


What, then, will be the features of this growing consumer market? A Womens Sandals Cole Haan Arlette Wedge II Ivory Leather/Chestnut Leather/Jute delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Shoes Superga 2311 Linu Sand,Womens Shoes Cole Haan Air Tali OT Wedge 40 Blazer Blue PatentWomens Shoes Superga 2750 Macramed YEDW Vinaccia,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Boots UGG Grandle Java,Womens Shoes Cole Haan Raven Hightop Sneaker Black ShearlingWomens Boots UGG Cierra Lodge Leather,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Boots UGG Kiings Lodge Leather/Suede,Womens Shoes Cole Haan Trillby Driver LuggageWomens Boots UGG Cobie Black/Water Resistant Leather,, argues the report,Womens Shoes UGG Camellia Ash Suede,Womens Shoes Cole Haan Bethany Pump 85 Maple Sugar PatentWomens Slippers UGG Dreams Black Sequin Skulls,.

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Womens Boots Vaneli Aurie Black Ecco Suede/Black Stretch,Womens Shoes Cole Haan Pinch Weekender Black PatentWomens Sandals Vaneli Klemens Natural/Black Zebel Cork,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Sandals Vaneli Lalage Platinum Nizza Fabric/Pale Platino Met Nappa Piping,Womens Shoes Cole Haan Bowie Slipon Sneaker Optic White CrackleWomens Shoes Vaneli Winda Black E-Nappa/Black Ferns Patent,.

Crucially, Womens Shoes Vaneli Marza Platino Specchio/GOld Buckle,Womens Shoes Cole Haan Cary Venetian Black NubuckWomens Shoes Vaneli Blair Truffle Molly Rodi,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Unisex Shoes Vans Era 59 (Cork Twill) Incense,Womens Shoes Cole Haan Jitney Flat CH Armor MetallicMen's Toronto Raptors - We The North Tee,.

Finally, Nike ENMY Coaches,Womens Shoes Cole Haan Pinch Weekender Zinfandel/Zinfandel SuedeNike Tech Fleece Full-Zip,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Ferrari Hooded Track Jacket,Womens Shoes Cole Haan Lena Wedge WP 55mm II Black Patent WPMen's Street Essentials Hoodie,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Women's Supergirl Track Top,Womens Shoes Cole Haan Elsie Ot Wedge II BlackWomen's Supernova Storm Slim Tights,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Jordan AJVII Printed,Womens Shoes Cole Haan Dakota Loafer StormcloudRunning Women’s Blast Shorts,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Nike Strike X Elite Woven II,Womens Shoes Cole Haan Neara Skimmer Black Floral PerfNike Rally Boyfriend Crew,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Nike Court,Unisex Shoes Converse Weapon Mid Black/PurpleWomen's Techfit Printed Long Tights,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. UK Outlet Store ibsiEsoM Salomon online store spainsh running shoes XT Hornet Crimson Black,Unisex Shoes Converse by John Varvatos Chuck Taylor All Star Vintage Ox - Coated Canvas StreamVarious Sizes Nike Dunk SB 2012 High Cut Womens Shoes Skinny Light Bone white Mbx6gXRq,.

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About this Special Report

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