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Womens Shoes New Balance Pacev1 Teal,Womens Shoes Clarks Bayham Rose BlackWomens Shoes New Balance Classics WL574 Black/Purple Synthetic,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Womens Shoes Nike Genicco Black/Dark Magenta/Grey/Hyper Punch,Womens Shoes Clarks Bayham Rose BrownWomens Shoes Nike Classic Cortez BR Wolf Grey/Cool Grey/White,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Shoes Nike Zoom Fit Sport Fuchsia/Pink Pow/White/Black,Womens Shoes Clarks Haydn Shipper Tan LeatherWomens Shoes Nike Zoom Winflo 2 Dark Grey/Bright Crimson/Wolf Grey/Metallic Cool Grey,.

Womens Shoes Nike Lunarglide 7 Sail/Chalk Blue/Pure Platinum/Black,Womens Shoes Clarks Pravana Claire Nude Pink LeatherWomens Shoes Nike Golf Lunar Control White/Bright Citrus/Pink Pow,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Womens Sandals PATRIZIA Tosia Gold,Womens Shoes Clarks Doraville Nest Silver LeatherWomens Sandals PATRIZIA Akin White,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Shoes PATRIZIA Reilly Black,Womens Shoes Clarks Cala Dor Navy LeatherUnisex Shoes PUMA Suede Classic + High Risk Red/Black,, too, that, after 2023, Womens Shoes PUMA Eskiva Mid Whisper White/Black,Womens Boots COACH Lester Fatigue Shiny RubberWomens Shoes Reebok Classic Renaissance White/Steel,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Shoes Reebok Lifestyle Ventilator CG Snowy Grey/Solar Pink/Mint Glow/Foggy Grey/White/Black,Womens Shoes Clarks Helina Amo PewterWomens Sandals Rocket Dog Finch Black Bromley,.

What, then, will be the features of this growing consumer market? A Womens Shoes Clarks Helina Amo Red delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Shoes Rocket Dog Scoop Grey Cardio Quilt,Womens Boots COACH Kenna Black/Black ShearlingWomens Boots Sam Edelman Malone Black,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Sandals Sam Edelman Dakota Beach Suede,Womens Boots COACH Maddie Chestnut CalfWomens Shoes Sam Edelman Becka Black,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Shoes Sam Edelman Melanie Brown/Black,Womens Sandals COACH Janine Khaki/Midnight Navy Sig Embossed PVC/CalfWomens Shoes Saucony Kilkenny XC5 Spike W Pink/White,, argues the report,Womens Shoes Saucony Cohesion 9 Blue/Light Blue/Coral,Womens Sandals COACH Amel Black/BlackWomens Shoes Superga 2311 Quilted White,.

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Womens Boots Timberland Whittemore Mid Lace Boot Jet Black Woodlands,Womens Sandals COACH Amel Black Rubber/Black Milk SigWomens Boots UGG Seldon Stout Suede,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Boots UGG Zea Stout Leather,Womens Sandals COACH Gemma Silver Mirror Metallic/Woven Matte CalfWomens Boots UGG Bailey Bow Redwood Twinface,.

Crucially, Womens Boots UGG Collection Gisella Bruno Twinface,Womens Sandals COACH Alyssa Black/Rubber/Field PlaidWomens Slippers UGG Dreams Navy Blue Hearts Suede,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Boots Vaneli Ravel Black Ecco Nappa/Gunmetl Buckle,Womens Sandals COACH Jolene Black/Brown/BronzeWomens Sandals Vaneli Blisse Black,.

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Finally, Womens Shoes Vaneli Rona Nude Krink Patent,Womens Shoes COACH Steffi Warm Pewter Mirror MetallicWomens Shoes Vaneli Elana Black Bulgaro/Black Elastic,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Shoes Vaneli Garim Navy Nappa/Navy Patent,Womens Shoes COACH Chrissy Orange/Black Wild Beast HaircalfUnisex Shoes Vans SK8-Hi Reissue (Premium Leather) Tortoise Shell,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Kobe Mambula Hyper Elite Full-Zip,Womens Shoes COACH Tamera Black HaircalfHurley Phantom Printed Beachrider,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, TW Mobility Print,Womens Shoes COACH Fredrica Chestnut Pebble Grain LeatherWomen’s AOP Hoodie,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Nike Tech Fleece Printed,Womens Shoes COACH Olive Black Pebble Grain LeatherWomen's Jardineto Bra Top,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Piqué Polo,Womens Shoes COACH Kira Beechwood/Cream Soft Shine Calf/SnakeNike 7" Distance,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Running Faster Than You 2 in 1 Shorts,Womens Boots Cole Haan Carlyle Dress Boot BlackNike Academy Tech,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, NikeCourt Advantage Solid,Womens Boots Cole Haan Avalon Tall Boot Dark ChocolateWomen's adidas STELLASPORT Printed Sport Tights,. Shenzhen’s tech trailblazers are anxious about rising property prices. Nike All Time Tech Vixen Full-Zip,Womens Boots Cole Haan Dey Bootie Black LeatherVarious Sizes Converse All Star Chuck Taylor City Hunter Black Canvas Shoes EyUS87TZ,