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Womens Shoes Nike Genicco White/Hyper Punch/Wolf Grey/Bright Mango,Womens Boots COACH Genie Black Semi Matte CalfWomens Shoes Nike Dual Fusion TR 3 White/Pure Platinum/Wolf Grey/Vivid Pink,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Womens Shoes Nike Dart 11 Black/Dark Grey/White/White,Womens Boots COACH Maddie Chestnut CalfWomens Shoes Nike Air Pegasus '83 Brigade Blue/Hot Lava/Dark Citron/Squadron Blue,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Shoes Nike Darwin Hyper Turquoise/Hyper Jade/Hyper Turquoise,Womens Boots COACH Maddie Black CalfWomens Shoes Nike Air Zoom Pegasus 32 Print Racer Blue/Chalk Blue/Hyper Orange,.

Womens Boots PATRIZIA Insightful Grey,Womens Sandals COACH Janine Khaki/Midnight Navy Sig Embossed PVC/CalfWomens Sandals PATRIZIA Von Black,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Womens Sandals PATRIZIA Patna Camel,Womens Boots COACH Sherman Chestnut/Khaki Signature SuedeWomens Shoes PATRIZIA Yang Brown,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Shoes PUMA Blur White/Fuchsia Purple/Princess Blue,Womens Sandals COACH Caleigh Black Soft Vegan LeatherWomens Shoes PUMA Roma Metallic Black/Dark Shadow,, too, that, after 2023, Womens Shoes Reebok ZPump Fusion Batik Blue/Cool Breeze/Neon Cherry/White,Womens Sandals COACH Cottage Chalk Soft Vegan LeatherWomens Boots Rocket Dog Snowcrush Black Suede,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Shoes Rocket Dog Roty Natural Desert Plane,Womens Sandals COACH Caleigh Saddle Soft Vegan LeatherWomens Shoes Rocket Dog Jazzin Black Prismatic,.


What, then, will be the features of this growing consumer market? A Womens Sandals COACH Bernice True Red Vegan Leather delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Boots Sam Edelman Tinsley Leopard,Womens Sandals COACH Alyssa Ivory/Ivory/Rubber/Vintage FloralWomens Sandals Sam Edelman Reid New Nude Leopard,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Shoes Sam Edelman Delilah Black Marble,Womens Sandals COACH Margharita Gunmetal Star MetallicWomens Shoes Sam Edelman Orella Winter Sky Leather,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Shoes Saucony Guide 8 White/Twilight/Pink,Womens Sandals COACH Shelly True Red Semi Matte CalfWomens Shoes Saucony Originals Shadow Original Navy/Pink,, argues the report,Womens Shoes Supra Skytop Black/Brogue/Black,Womens Shoes COACH Wanda Khaki/Raw Denim 12cm Sig C/PatentWomens Boots UGG Bailey Button Triplet Grey Sheepskin,.

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Womens Boots UGG Mackie Black Suede,Womens Shoes COACH Rory Black Studded Soft Milled LeatherWomens Boots UGG Oregon Stout Twinface/Leather,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Boots UGG Skylah Vintage Chestnut/Twinface,Womens Shoes COACH Kylie BlackWomens Boots UGG Collection Stella Grigio Leather,.

Crucially, Womens Shoes UGG Aven Tawny,Womens Shoes COACH Olie Fatigue SuedeWomens Boots Vaneli Zelig Camel Dino Hair Calf/Black Nappa,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Sandals Vaneli Kiona Black Mag Patent/Gunmetal Buckle,Womens Shoes COACH Adrienne BlackWomens Sandals Vaneli Bitya White Nappa,.

Finally, Womens Shoes Vaneli Marza Gunmetal Specchio/Gunmetal Buckle,Womens Shoes COACH Ray Khaki/ChestnutWomens Shoes Vaneli Baylen Black Silver Assy Fabric/Black Satin,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Unisex Shoes Vans SK8-Hi Slim Zip (Cheetah Suede) Black/Tan,Womens Shoes COACH Chrissy Cornflower/CornflowerNike Elite Shooting,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Nike Woven (Shanghai),Womens Shoes COACH Ivy Khaki/PetalNike Print,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, BVB Women's Fan Hoodie,Womens Boots Cole Haan Johanna Wedge Bootie SequoiaGolf Base-Layer Long Sleeve,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Women's Jardineto Bra Top,Womens Boots Cole Haan Callie Slip On Shearling Waterproof Ironstone Suede/ShearlingHurley Dri-FIT Lagos,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. KD Lightning Three-Piece,Womens Boots Cole Haan Putnam Waterproof Boot Black SuedeRunning Shorts,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. 2015/16 Club America Night Rising Stadium,Womens Boots Cole Haan Cassidy Buckle Bootie IronstoneNike Brushed-Fleece Flash Crew,.

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About this Special Report

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