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Womens Shoes New Balance Classics WL574 Papaya,Womens Shoes Clarks Azella Prosper Blue MeshWomens Shoes Nike Hyperdiamond Strike MTL Black/White,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Womens Shoes Nike Free 5.0 V4 White/Pure Platinum,Womens Boots COACH Kenna Camel/Natural ShearlingWomens Shoes Nike Free Viritous Wolf GreyGreen Glow/Laser Orange/Total Orange,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Shoes Nike Zoom Cage 2 Black/Vivid Purple/Midnight Fog,Womens Boots COACH Teagan Black Soft Shine CalfWomens Shoes Nike Mercurial Vortex II FG Blue Tint/Racer Blue/Hyper Turquoise/Bright Mango,.

Womens Boots PATRIZIA Glassglow Black,Womens Boots COACH Hickory Saddle Soft Shine CalfWomens Sandals PATRIZIA Vaciller White,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Womens Sandals PATRIZIA Patna Black,Womens Boots COACH Tristee Black/Grey Matte Rubber/WoolWomens Shoes PATRIZIA Tumeric Silver,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Shoes PUMA evoSpeed 3.3 FG Blue Atoll/White/Clematis Blue/Bright Plasma,Womens Boots COACH Patricia Chestnut/BlackWomens Shoes PUMA Pulse XT v2 Core White/Grey Violet,, too, that, after 2023, Womens Shoes Reebok Yourflex Trainette 7.0 L MT Flat Grey/Fierce Fuchsia/Semi Solar Yellow/Steel/Whi,Womens Sandals COACH Platt ChalkWomens Boots Rocket Dog Venise Black Hush,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Sandals Rocket Dog Nacho Black Webbing,Womens Sandals COACH Marla Saddle/BlackWomens Shoes Rocket Dog Teak Black Time Travel,.


What, then, will be the features of this growing consumer market? A Womens Sandals COACH Vitalia Chalk Semi Matte Calf delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Boots Sam Edelman Hannah Steel Grey,Womens Sandals COACH Pipher Python/AnacondaWomens Sandals Sam Edelman Dailey Black/Ivory,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Sandals Sam Edelman Henley Saddle Kid Suede Leather,Womens Sandals COACH Amel Brindle/Brindle BlackWomens Shoes Sam Edelman Carrin Iridescent Jute Groovy Sequins,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Shoes Saucony Grid Shay XC3 (Flat) Purple/Yellow,Womens Sandals COACH Cindy Gunmetal/Black Metallic Pearl/Matte CalfWomens Shoes Saucony Cohesion 9 Blue/Light Blue/Coral,, argues the report,Womens Shoes Superga 2750 Cotfanu Grafitti White/Black,Womens Sandals COACH Pelican True Red Shiny JellyWomens Shoes Timberland Earthkeepers Hookset Handcrafted Oxford Dark Pink,.

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Womens Boots UGG Eliott Black,Womens Sandals COACH Shelly Gold Metallic TumbledWomens Boots UGG Neoma Pinecone Leather,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Boots UGG Maddox Black,Womens Shoes COACH Rory Black Studded Soft Milled LeatherWomens Boots UGG Collection Stella Nero Leather,.

Crucially, Womens Slippers UGG Dreams Silver Hearts Suede,Womens Shoes COACH Indie Black/Natural ShearlingWomens Boots Vaneli Genius Black Mike Calf/Gold Trim,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Sandals Vaneli Barrett Natural Cork/Gold Hardware,Womens Shoes COACH Zany Black/PewterWomens Sandals Vaneli Emele Natural Cork,.

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Finally, Womens Shoes Vaneli Saula Black Nappa/Black Nappa Woven,Womens Shoes COACH Garland Natural/Nude Print Snake/Matte CalfWomens Shoes Vaneli Johanna T.Moro Suede,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Shoes Vaneli Obelia Opal Nappa,Womens Shoes COACH Ray Black Smoke/BlackMen's D Rose Story Tee,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Men's Chicago Bulls Ultimate Long Sleeve Hoodie,Womens Shoes COACH Olive SilverNike Fly Framing Slope,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Girls STYLE Full Zip Hoodie,Womens Shoes COACH Smith Stone SuedeNike Tech Fleece Hero Full-Zip Flash,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Women's Bananas Boyfriend Trefoil Tee,Womens Boots Cole Haan Balthasar Bootie Sea OtterGolf Glitch Stripe Polo,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Women's Supernova Storm Jacket,Womens Boots Cole Haan Roper Grand Boot Chestnut SuedeGrasshoppers Zürich Shorts,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Men's Manchester United Anthem Jacket,Womens Boots Cole Haan Putnam Waterproof Bootie Black SuedeHurley Phantom Compression,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Men's Climachill Tee,Womens Boots Cole Haan Hinckley Bootie II Black NubuckNike KO 3.0 Allover Print Pullover,. Shenzhen’s tech trailblazers are anxious about rising property prices. Various Sizes Converse All Star Chuck Rainbow Low-Top Black Canvas Shoes iFpM7r9q,Womens Sandals Cole Haan Air Melissa Buckle Thong BlackWholesale UK 2013 Nike Lebron X 10 Mens Sneakers Shoes Glowing Silver Grey Pink Green nWW5JgPj,