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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Cheap 156997 Nike Air Max Tailwind 4 Men Pink Grey Shoes,Womens Sandals Vaneli Kiliana Red Krinkle Patent/Gold Buckle,Inexpensive 155244 Nike Dream Season Kobe Bryant Men White Purple Black Shoes,.
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What, then, will be the features of this growing consumer market? A Unisex Shoes Vans SK8-Hi Reissue (Denim C&L) Navy, delineates its main drivers and the challenges these are likely to create.
By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Comfortable 163922 Nike Shox R6 Men Blue Red Shoes,KD Full-Zip,Discount 178655 Nike Zoom Kobe VI Men Black Yellow White Shoes,.
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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Men's Basketball Shoe Jordan Rising High 2 844065-007,Nike Pro Indy Checker,Men's Golf Shoe Jordan Trainer ST 833359-001,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.
The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, MEN'S NIKE FREE TRAINER 3.0 V4 749361-010,Air Jordan,MEN'S RUNNING SHOE NIKE AIR ZOOM PEGASUS 32 749340-400,.
A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.
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