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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Inexpensive 240649 Nike Classic Cortez Nylon Prm Men Red Brown Black Shoes,Womens Sandals Vaneli Neva Taupe Per Print,Authentic 172026 Nike Dunk High Men White Shoes,.
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What, then, will be the features of this growing consumer market? A Unisex Shoes Vans Era 59 (Cork Twill) Dark Shadow, delineates its main drivers and the challenges these are likely to create.
By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Cheap 245321 Nike Zoom Hyperfuse Men Green Black White Shoes,Men's NBA All-Star East Player Tee - Lowry,Cheap 198864 Nikelebron11 Men Gold Black Grey Shoes,.
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The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Men's Running Shoe Nike Air Zoom Odyssey 749338-107,Nike Statement,Men's Shoe Air Jordan 7 Retro 304775-123,.
A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.
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