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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Inexpensive 179208 Nike Air Max 90 Vt Men Blue White Shoes,Womens Boots UGG Sumner Chestnut,Buy 189336 Nike Air Max Penny 1 Men Black Purple Right Mandarin Shoes,.

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What, then, will be the features of this growing consumer market? A Womens Sandals Vaneli Miriam Coral, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Inexpensive 241511 Nike Shox R4 Men White Red Shoes,Womens Sandals Vaneli Kinna Black Naif Print/Gunmetal Trims,Inexpensive 186624 Nike Zoom Hyperdunk Men White Red Black Shoes,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Shopping 153859 Nike Zoom Hyperdunk Men Royal Blue Silver Grey Shoes,Womens Shoes Vaneli Airy Black Nabuk,Buy 159458 Onitsuka Tiger By Asics Mexico 66 Men Beige White Red Shoes,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Cheap 146866 Puma Future Cat Super Lt Men Red Grey Shoes,Womens Shoes Vaneli Germain Black Mag Patent/White Mag Patent/Clear Vinyl,Comfortable 199579 Nike Zoom Hyperfuse Xdr Men Black Red Shoes,, argues the report,Discount 202374 Air Jordan 11 Retro Women White /White Citrus Shoes,Womens Shoes Vaneli Moki Black Patchwork Print,Inexpensive 227922 New Balance Classics Wl315 Women Blue Shoes,.

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Crucially, Adidas Originals JS Men Coupon_146,Archive T7 Bermudas,Adidas Clima Cool 5th Women Coupon_312,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Christian Louboutin Sale Women Coupon_511,Nike Vapor Fly Rush,Jimmy Choo Boots Women Coupon_690,.

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Finally, New Balance Men Coupon_1060,Women’s No.1 Full Zip Hoodie,New Balance 574 Men Coupon_1236,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, New Balance Women Coupon_1365,Golf Women's Long Sleeve Baselayer,Nike Derrick Rose Men Coupon_1573,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Nike Kevin Durant War Boots Men Coupon_1786,Women's Farm Confete Boyfriend Trefoil Tee,Men's Basketball Shoe Kobe XI Elite 822675-706,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Men's Boot Nike Air Max 95 SneakerBoot 806809-200,Hurley Lexi Romper,Men's Nike Shoe Kobe XI 836183-006,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Men's Running Shoe Nike LunarTempo 705461-404,Nike Anchor,Men's Shoe LeBron XIII Lifestyle 806396-100,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Men's Shoe Nike Air Zoom Elite 8 748588-101,Nike F.C. Libero,Men's Shoe Nike Kobe Mamba Instinct 852473-001,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Men's Shoe NikeCourt Air Zoom Ultra 845007-800,2016 Netherlands Stadium Away,Nike Air Force 1 07 LV8 University White/Gum Light Brown/White,.

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About this Special Report

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