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The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Discount 163488 New Balance W3190V1 Women Blue White Shoes,Womens Shoes Reebok Sport Ahead Action RS Neon Cherry/White/Poppy Red,Shopping 239285 Nike Air Max Women Grey Orange Black Shoes,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

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