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Womens Boots PATRIZIA Chocolat Brown,Womens Boots Cole Haan Indiana Tall Boot Waterproof Black SuedeWomens Sandals PATRIZIA Shuman Blue,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Womens Sandals PATRIZIA Akin White,Womens Boots Cole Haan Dey Bootie Blazer Blue LeatherWomens Shoes PATRIZIA Rouge Black,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Unisex Shoes PUMA GV Special Basic Sport Grey Violet/Whisper White,Womens Boots Cole Haan Rockland Boot Black LeatherWomens Shoes PUMA Ignite PWRWarm Fiery Coral,.

Womens Shoes Reebok Speed Rise Black/Blazing Pink/White,Womens Boots Cole Haan Daryl Waterproof ChestnutWomens Shoes Reebok Sublite XT Cushion MT Alloy/Luminous Lime/White,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Womens Boots Rocket Dog Venise Chestnut Hush,Womens Boots Cole Haan Putnam Waterproof Boot Extended Calf Black SuedeWomens Shoes Rocket Dog Henna Riviera Waverunner,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Shoes Rocket Dog Studio Pink Coast,Womens Boots Cole Haan Sylvan Bootie Black Leather/Black SuedeWomens Boots Sam Edelman Madge Mocha Latte,, too, that, after 2023, Womens Sandals Sam Edelman Karley Peach Melba/Natural Naked,Womens Boots Cole Haan Hayes Bootie Black SuedeWomens Shoes Sam Edelman Lynn New Blue,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Shoes Sam Edelman Hurlie Black Kid Suede,Womens Boots Cole Haan Zillie WP Shearling Bootie Black Leather/ShearlingWomens Shoes Saucony Kilkenny XC5 Flat W Green/Pink,.


What, then, will be the features of this growing consumer market? A Womens Boots Cole Haan Barnard Boot Black Suede delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Shoes Saucony Originals Bullet Blue/White,Womens Sandals Cole Haan Jillian Wedge Maple SugarWomens Shoes Superga 2095 Cotw Fabric 28 Violet Flower Multi,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Boots Timberland 6" Premium Pull-On Waterproof Boot Wheat Rugged,Womens Sandals Cole Haan Britt Sandal Black Python Print/CordWomens Boots UGG Dree Dark Chestnut,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Boots UGG Briar Lodge Leather,Womens Shoes Cole Haan Chelsea Pump Maple Sugar PatentWomens Boots UGG Chaney Brown Twinface/Leather,, argues the report,Womens Boots UGG Sivada Liberty Blush Floral,Womens Shoes Cole Haan Mariela Air OT Pump Black PatentWomens Shoes UGG Blaney Chocolate Leather,.

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Womens Boots Under Armour UA Clackamas 200 Pirate Blue/Lead/Zombie Green,Womens Shoes Cole Haan Mariela Air OT Pump Black/CorkWomens Boots Vaneli Moony Black Suede,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Sandals Vaneli Baylee White Nappa/Silver Specchio Kid/Silver Buckle,Womens Shoes Cole Haan Juliana Low Sling 45 Black/Black Lizard PrintWomens Shoes Vaneli Maxene Nude Smack Patent,.

Crucially, Womens Shoes Vaneli Marie Black Rimes/Black Elastic,Womens Shoes Cole Haan Bethany Pump 85 Maple Sugar LeatherWomens Shoes Vaneli Ugonia Taupe Soft Nubuk/Match Elastic,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Shoes Vaneli Tricia Black Molly Rodi Print,Womens Shoes Cole Haan Bowie Slipon Sneaker Black Croc EmbossedUnisex Shoes Vans SK8-Hi MTE (MTE) Khaki/Woven Chevron,.

Finally, Nike Dri-FIT Sport Essentials Swoosh,Womens Shoes Cole Haan Bethany Wedge Sahara Snake RocciaNike Range Packable,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Air Jordan Fleece,Womens Shoes Cole Haan Juliana Bow Flat Silver MistNike Tech Fleece Mesh Cocoon,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Women's Floral Burst Boyfriend Tee,Womens Shoes Cole Haan Lexington Pump 85 Black/Nubuck/Lizard PrintGolf Polo,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike 2.5" Epic Run,Womens Shoes Cole Haan Pinch Campus Sequoia/IvoryActive Training Woven Shorts,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Men's France Graphic Tee,Womens Shoes Cole Haan Tali Bow Ballet Black Patent/BlackNike Dry Washed,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Nike Championship Locker Room (Villanova),Womens Shoes Cole Haan Viveca Blazer Blue SuedeNike Pro Cool Allover Print 1,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Women's Ultimate Fit Tights,Womens Shoes Cole Haan Bradshaw Pump 85 Silver/Gunmetal Glitter/Dark Silver MetallicVarious Sizes Adidas Originals Dragon Runnig Shoes Men White Red eRCd9ynR,.

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About this Special Report

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