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adidas Originals Los Angeles Trainer CP4106,Men's Nike Air Max TR180 Black/Bright Crimson/White UK#N5-9242adidas Originals Nizza Low Trainer CP4161,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Asics Gel-Lyte Speed Trainer CP4215,Men's Nike Free Trainer 3.0 V3 Blue Graphite/Pure Platinum/White/White UK#N5-9403Converse Chuck Taylor All Star Shroud Trainer CP4299,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Creative Recreation Kaplan Patent Suede Trainer CP4362,Men's Nike Hyperdunk 2015 Soar/Green Strike/Volt UK#N5-9137Fred Perry Umpire Suede Trainer CP4447,.

Kenzo Running Calf Eyes Print Trainer CP4502,Men's Nike SB Lunar Oneshot Volt/Black UK#N5-9485Nike Air Safari Trainer CP4596,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Nike Takedo SB Trainer CP4651,Men's Nike SB Satire Canvas Team Red/Black/White UK#N5-9493Nike KD VIII 'Hunts Hill Sunrise' Trainer CP4757,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Nike Jordan New School Trainer CP4794,Men's Nike Golf Lunar Command White/Lyon Blue/Black UK#N5-9392Nike Air Odyssey Envision Quickstrike Trainer CP4871,, too, that, after 2023, Ransom Field Lite Trainer CP4967,Men's Nike SB Portmore Nubuck Cool Grey/White/Anthracite UK#N5-9120Under Armour SpeedForm Apollo Vent Trainers CP5054,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Y3 Vern EQT Trainer CP5120,Nike Kids Sunray Protect Purple Venom/Glacier Ice/White/Volt Ice UK#N5-9501Timberland Womens Glancy 6 Inch Boot CP5186,.


What, then, will be the features of this growing consumer market? A Nike Kids Tri Fusion Run Black/Vivid Pink/Metallic Silver UK#N5-9590 delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Sandals adidas adissage Black/Samba Blue,Nike Kids Revolution 2 Magnet Grey/Black/White/Challenge Red UK#N5-9517Womens Shoes adidas Galactic Elite White/Midnight Grey/Iron Metallic,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Shoes adidas Running Powerblaze W Grey/Silver Metallic/Vivid Mint,Nike Kids Flex Experience LTR White/White/White UK#N5-9469Womens Boots Aerosoles One Wish Brown,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Sandals Aerosoles Dream Plush Black,Women's Nike Primo Court Mesh White/White UK#N5-9408Womens Sandals Aerosoles World Traveler Denim Fabric,, argues the report,Womens Shoes Aerosoles Tricycle Blue,Women's Nike Lunar Forever 4 Black/Classic Charcoal/Volt/Fuchsia Flash UK#N5-9617Womens Boots ALDO Becki Cognac,.

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Womens Shoes ALDO Eoweriri Black,Women's Nike Mini Sneaker Lace Canvas White/Black/Wolf Grey/White UK#N5-9479Womens Boots Anne Klein Kacey Cognac Leather,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Sandals Anne Klein Ristina Black/Black Leather,Women's Nike Zoom Pegasus 31 White/Bright Mango/Hyper Grape/Black UK#N5-8742Womens Shoes Anne Klein Melanie Black Fabric,.

Crucially, Womens Shoes Anne Klein AK7Orra Taupe Suede,Women's Nike Flex 2015 RN Vivid Purple/Hot Lava/Bright Crimson/Black UK#N5-9011Womens Shoes Badgley Mischka Seneca II Silver Metallic Suede,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Shoes Badgley Mischka Allie Ivory Satin/Silk Chiffon,Women's Nike In-Season TR 5 Deep Royal Blue/Fuchsia Glow/Blue Lagoon/White UK#N5-9538Womens Shoes C Label Liberty-8B Old Gold,.

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Finally, Womens Sandals Calvin Klein Laken Black Leather,Comutor 12 Hour Panel Backpack CP29Womens Shoes Calvin Klein Genavee Black Leather,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Shoes Calvin Klein Cecily Pewter Saffiano Leather,Hype Speckle Backpack CP69Womens Shoes Calvin Klein Celia Steel Metallic Box/Leather,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Sandals CARLOS by Carlos Santana Mezza Silver,Mitchell & Ness Patch Snapback CP230Womens Boots Clarks Rosalyn Elise Dark Brown Leather,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Sandals Clarks Reid Solana Black Leather,Mr Lacy Runnies Laces CP368Womens Sandals Clarks Paylor Pace Black Synthetic,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes Clarks Delsie Britta Black Patent Leather,adidas Originals Infant Stan Smith Trainer CP462Womens Shoes Clarks Penwick Albee Dark Grey Leather,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes Clarks Helina Amo Pewter,Converse Infant Chuck Taylor All Star Ox Trainer CP479Womens Sandals COACH Camara Gold Matte Mirror Metallic,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes COACH Rosey Apricot Patent,Hunter Infant Original Glitter Wellington Boot CP525Womens Shoes COACH Chrissy Plum/Plum,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Sandals Cole Haan Taylor Wedge Sandstone,adidas Originals Junior Stan Smith Trainer CP560Womens Shoes Cole Haan Jagger Weave Oxford Black,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Shoes Cole Haan Pinch Campus Sequoia/Ivory,adidas Originals Junior Tubular Print Trainer CP577Womens Shoes Cole Haan Lena Open Toe Pump 75 II Gold Metallic,