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Womens Shoes Aerosoles Dimperial Black Patent,Nike Roshe One Flight Weight Girls Grade School Copa/Insignia Blue/Pure Platinum/Vivid Pink Running,Womens Boots ALDO Ziawia Black,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Shoes Anne Klein Enticed Taupe Fabric,Adidas D Rose 773 Iii Mens Dark Navy/White/Metallic Gold Basketball Shoes V51314,Womens Shoes Badgley Mischka Landmark Platino Diamond Drill Fabric,.

Womens Boots C Label Nata-11B Pink,Adidas Adizero Adios Boost 2 Mens Black/White/Solar Red Running Shoes V36507,Womens Shoes C Label Napoli-25 Royal Blue,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Womens Sandals Calvin Klein Aloris Black,Adidas Pure Boost Reveal Mens Black/White/Clear Grey Running Shoes V33626,Womens Sandals Calvin Klein Jeans Brena Black Leather,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Shoes Calvin Klein Patna Shadow Grey/Black Hair Calf/Leather,Adidas Ace 16.2 Primemesh Fg/Ag Mens Black/Shock Pink/Solar Green Soccer Shoes V26465,Womens Shoes Calvin Klein Collection Remi Blueberry Suede,, too, that, after 2023, Womens Sandals CARLOS by Carlos Santana Kaden Brulee,Adidas Barricade Court Mens Bright Yellow/Iron Metallic/Black Tennis Shoes V42692,Womens Sandals Clarks Orlena Chutney Gold,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Sandals Clarks Helio Lilly Tan,Nike Air Max 2015 Mens Black/Sonic Yellow/Metallic Silver Running Shoes V28842,Womens Shoes Clarks Kadri Leah Black Leather,.


What, then, will be the features of this growing consumer market? A Nike Air Max 95 Mens Carbon Green/Militia Green/Hyper Orange/Black Running Shoes V43300, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Shoes Clarks Un Hearth Pewter Metallic,Nike Flex Run 2015 Mens Cool Grey/Bright Crimson/University Red Running Shoes V46702,Womens Sandals COACH Caterine Azure,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Shoes COACH Arlene Platinum Metallic Driver,Nike Free 4.0 Flyknit 2015 Mens Black/Copa/Blue Lagoon/Hyper Orange Running Shoes V16125,Womens Boots Cole Haan Callie Slip On Waterproof Black Patent,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Sandals Cole Haan Paley High Wedge Sandstione/Sequoia Suede,Nike Lunarestoa 2 Mens Cool Grey/Anthracite/Dark Grey/Silver Running Shoes V46384,Womens Shoes Cole Haan Highline Sling Black Lizard Print/Black,, argues the report,Womens Shoes Cole Haan Avery En Pointe Ballet Sugar Plum,Nike Zoom Elite 8 Mens Volt/Game Royal/Blue Lagoon/Black Running Shoes V85948,Womens Boots ECCO Touch 75 Ankle Bootie Mahogany Cow Nubuck,.

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Womens Shoes ECCO Siena Moc Denim Blue,Adidas Solar Boost Womens Clear Grey/Silver Metallic/Flash Red Running Shoes V44559,Womens Shoes ECCO Sport Biom Lite Stretch Warm Grey/Ice Flower,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Shoes GUESS Jiyana Silver Synthetic,Adidas Supernova Sequence Boost 7 Womens Clear Sky/White/Lucky Blue Running Shoes V45439,Womens Boots Hunter Original Short Thundercloud,.

Crucially, Womens Sandals Naturalizer Vanish Spring Denim Leather,Nike Air Huarache Run Ultra Womens Bright Mango/White Running Shoes V42398,Womens Shoes Naturalizer Yalena Black Leather,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Shoes New Balance W650v2 Steel/Stealth Gray/Stealth Gray,Nike Air Max 1 Ultra Womens Black/Wolf Grey/Metallic Silver/Black Running Shoes V38267,Womens Shoes New Balance W490V3 Pink Zing,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes Reebok RCF Lite LO TR Poly Lush Orchid/Purple Glow/Solar Gold/Graphite/White,Nike Zoom Terra Kiger 3 Womens Cool Grey/Anthracite/Ghost Green/Black Running Shoes V46397,Womens Sandals Rocket Dog Aviara Black Cedros,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes Rocket Dog Campo Fuchsia Quest,Men's Nike Air Visi Pro VI White/Cool Grey/Black UK#N5-9218,Womens Shoes Sam Edelman Lynn Black,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes Saucony Kilkenny XC5 Spike W Green/Pink,Men's Nike Lunartempo 2 University Red/Black/Bright Crimson/White UK#N5-9490,Womens Shoes Superga 2210 LINW Lt Grey,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Boots UGG Classic Short Leather Chestnut,Nike Kids Jr Mercurial Victory V FG Soccer Wolf Grey/Black/Hyper Pink UK#N5-9466,Womens Boots UGG Akadia Black Leather,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes UGG Bridgen Black Leather,Nike Air Zoom Structure 19 Flash Womens Black/Cool Grey/Pure Platinum/Reflective Silver Running Shoe,Womens Shoes Under Armour UA Kilchis Stealth Gray/Elemental/Fury,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Shoes Vaneli Molly Taupe Miniliz/Mtch Elastic,adidas Originals AC Backpack CP16,Womens Shoes Vaneli Attie White E-Print/Black E-Print/Red E-Print,. Shenzhen’s tech trailblazers are anxious about rising property prices. Men's NBA All-Star East Player Tee - Lowry,Mr Lacy Smallies Laces CP367,Nike Storm-FIT Hyperadapt Full-Zip,