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Womens Boots Aerosoles Nonchalant Brown Fabric,Nike Air Max 1 Girls Toddler Pure Platinum/Bright Citrus/White/Pink Pow Running Shoes V69655,Womens Sandals Aerosoles Base Board Black,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Womens Shoes Aerosoles Nuwlywed Dark Red Combo,Adidas X 15.1 Fg/Ag Boys Preschool Solar Gold/Black/Shock Pink Soccer Shoes V76609,Womens Boots ALDO Lyttle Khaki,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Shoes ALDO Kohlmann Nude,Adidas D Lillard 1.0 Boys Grade School Frozen Blue/Scarlet/Blue Basketball Shoes V54105,Womens Shoes Anne Klein Cailley Navy RP,.

Womens Shoes Anne Klein Beamer Ivory Multi Fabric,Adidas Energy Bounce 2 Boys Grade School Dgh Solid Grey/White/Vivid Red Running Shoes V53069,Womens Shoes Badgley Mischka Jennifer Silver Satin/Chiffon,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Womens Sandals C Label Darla-9 Pewter,Nike Air Max 90 Boys Grade School Deep Royal Blue/Hyper Cobalt/Varsity Maize Running Shoes V51993,Womens Boots Calvin Klein Evee Pewter/Black Leather,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Sandals Calvin Klein Doma Black Toscana Leather,Nike Air Max 90 Girls Grade School Black/White/Volt/Bright Crimson/Fire Pink Running Shoes V37107,Womens Shoes Calvin Klein Lina Cocoon Cow Silk,, too, that, after 2023, Womens Shoes Calvin Klein Nareen Black/Marine Leather,Adidas Adipure Crazyquick Mens Collegiate Royal/White/Joy Blue Basketball Shoes V46179,Womens Sandals CARLOS by Carlos Santana Selena Oceanic Blue,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Boots Clarks Desert Boot Pale Green Suede,Adidas D Lillard 2.0 Mens Gold/Dark Grey/Green Glow Basketball Shoes V56135,Womens Sandals Clarks Seattle Spice Bright Orange Leather,.


What, then, will be the features of this growing consumer market? A Adidas Rose 773 Mens White/White/Collegiate Navy Basketball Shoes V95210, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Shoes Clarks Charron Myrtle Grey Synthetic,Adidas Energy Boost 2 Esm Mens Black/White/Infrared Running Shoes V34890,Womens Shoes Clarks Penwick Mezza Black Nubuck,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Boots COACH Holiday Black Soft Shine Calf,Adidas Vigor Tr6 Mens Collegiate Navy/Blue/Black Running Shoes V45637,Womens Shoes COACH Flippa Port Patent,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Shoes COACH Olive Silver,Adidas X 15.3 Fg/Ag Mens Black/Solar Yellow/Night Metallic Soccer Shoes V28547,Womens Boots Cole Haan Placid Boot Black Leather,, argues the report,Womens Shoes Cole Haan Juliana Low Sling 45 Natural Snake Print,Adidas Distancestar Mens Collegian Navy/White/Green Track & Field Shoes V45610,Womens Shoes Cole Haan Zerogrand Wing Oxford Fatigue Suede,.

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Womens Shoes Converse CTAS Shroud Classic Zebra,Nike Air Max 95 Mens Black/Dark Grey/White/Silver Running Shoes V18078,Womens Sandals ECCO Touch 25 T-Strap Slide Moon Rock,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Shoes ECCO Golf Biom Hybrid White/Lime Punch,Nike Air Zoom Pegasus 32 Mens Deep Royal Blue/Ghost Green/Voltage Green/Black Running Shoes V51951,Womens Shoes GUESS Cooper Tan Leather,.

Crucially, Womens Boots Hunter Original Short Bright Cerise,Nike Flyknit Racer Mens White/Black/Game Royal/Green Strike Running Shoes V87731,Womens Sandals Naturalizer Impulse Black Leather/Printed Snake,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Shoes Naturalizer Vanessa Pale Ivory Leather,Nike Roshe One Mens Cool Grey/White/Cool Grey Running Shoes V47682,Womens Shoes New Balance WT110v2 Grey/Purple,.

Finally, Womens Shoes Nike Classic Cortez BR Wolf Grey/Cool Grey/White,Adidas Pure Boost Sonic Knit Womens Black/Solar Red Running Shoes V28381,Womens Shoes Nike Free 5.0 Print Blue Lagoon/Green Glow/White/Black,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Boots PATRIZIA Miracle Black,Adidas Sprintstar Womens White/White/Green Track & Field Shoes V95327,Womens Sandals PATRIZIA Saturn Beige,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes PUMA Pulse FLEX XT Matte Italian Plum/Lipstick Red,Nike Air Max Excellerate Womens Hyper Orange/Pure Platinum/Cool Grey/Black Running Shoes V58693,Womens Shoes Reebok RealFlex Train 4.0 Gravel/Black/White,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Sandals Rocket Dog Nina Comfort Black Eclipse,Nike Air Max 2016 Womens White/Black Running Shoes V87019,Womens Sandals Sam Edelman Korinne Classic Nude,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes Sam Edelman Linda Black Leather,Nike Flex Fury 2 Womens Fierce Purple/Black/White/Bright Crimson Running Shoes V53366,Womens Shoes Saucony Excursion TR9 Grey/Plum/Coral,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Boots Timberland Savin Hill Medium Shaft Tall Boot Wheat Forty Leather,Nike Fs Lite Run 2 Womens Black/Fuchsia Flash/White Running Shoes V18905,Womens Boots UGG Soleil Black Suede/Leather,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Boots UGG Aztek Woven Suede Black Twinface,Nike Zoom Terra Kiger 3 Womens Chalk Blue/Racer Blue/Hyper Orange/Black Running Shoes V43925,Womens Slippers UGG Dreams Navy Blue Hearts Suede,.

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