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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Shoes Badgley Mischka Amber Orchid Satin,Adidas X 15.3 Fg/Ag Boys Grade School Black/Shock Pink/Solar Gold Soccer Shoes V26313,Womens Shoes C Label Liberty-8B Old Gold,.

Womens Sandals Calvin Klein Laine Black Patent,Nike Roshe One Boys Grade School White/White/Wolf Grey Running Shoes V96279,Womens Shoes Calvin Klein Annika Black Microsuede,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Womens Shoes Calvin Klein Coreene Dark Cherry Suede/Liquid Patent,Adidas 2015 Crazylight Boost Primeknit Mens Blue Solid/White/Black Basketball Shoes V39960,Womens Boots CARLOS by Carlos Santana Brie Doe,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Boots Clarks Kadri Alexa Burgundy Leather,Adidas Crazy Strike Mens Black/White/Black Basketball Shoes V33020,Womens Sandals Clarks Nadene Ziva Black Leather,, too, that, after 2023, Womens Shoes Clarks Sugar Maple Dark Brown Leather,Adidas D Rose Lakeshore Mens White/Black/White Basketball Shoes V88827,Womens Shoes Clarks Haydn Juniper Brown Suede,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Boots COACH Gillian Chestnut Vegan Leather,Adidas Adizero Tempo 7 Mens Midnight Grey/Solar Red/Raw Ochre Running Shoes V64265,Womens Sandals COACH Seabreeze Saddle Semi Metallic Calf,.


What, then, will be the features of this growing consumer market? A Adidas Springblade Razor Mens Black/Solar Blue Running Shoes V27349, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Shoes COACH Orlene Midnight Navy Calf Suede,Adidas Barricade 2016 Mens Semi Solar Slime/Black Tennis Shoes V74318,Womens Boots Cole Haan Putnam Waterproof Boot Extended Calf Black Suede,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Shoes Cole Haan Annabel Open Toe Bootie Black Quilted,Nike Air Max Wright Mens Dark Grey/Deep Royal Blue/White Running Shoes V50331,Womens Shoes Cole Haan LunarGrand Wing Tip Black Suede,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Unisex Shoes Converse Malden Racer Black,Nike Air Max Tavas Mens Black/Anthracite Running Shoes V13090,Womens Sandals ECCO Dagmar Cross Sandal Black,, argues the report,Womens Shoes ECCO Golf Biom Golf Black/Turquoise,Nike Flex Fury Mens Dark Grey/Hyper Orange/Bright Crimson/Black Running Shoes V50409,Womens Shoes GUESS Carnney Pink Patent,.

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Crucially, Womens Shoes New Balance W490V3 Baltic,Nike Air Max 90 Mens Squadron Blue/Black/Bright Citrus/Flight Silver Running Shoes V78957,Womens Shoes Nike Classic Cortez BR Artisan Teal/Volt/White,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Shoes Nike Free 5.0 Print Blue Lagoon/Green Glow/White/Black,Adidas Supernova Sequence Boost 7 Womens Light Onix/Zero Metallic/Vivid Mint/Reflective Running Shoe,Womens Boots PATRIZIA Insightful Grey,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes Sam Edelman Allison Classic Nude,Nike Flex Run 2015 Womens Wolf Grey/Fierce Purple/Atomic Pink/Hyper Orange Running Shoes V98202,Womens Shoes Saucony Mystic White/Blue/Citron,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Boots Timberland Averly Chelsea Cognac Forty Leather,Nike Lunaracer + 3 Womens Black/White/Hyper Orange/Vivid Purple Running Shoes V34657,Womens Boots UGG Cierra Lodge Leather,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Boots UGG Dixi Flora Perf Light Grey Water Resistant Suede,Men's Nike Hypervenomx Pro TF Hyper Grape/Volt/White/Black UK#N5-9528,Womens Slippers UGG Belle Grey Leopard Suede,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Sandals Vaneli Wanita Natural Cork/Platino Met Nappa,Men's Nike Mercurial Victory V CR TF Black/Total Crimson/White UK#N5-9595,Womens Shoes Vaneli Sigrid Fango Suede/Mtch Elastic/Gold Chains,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes Vaneli Adella Navy E-Print/Matching Elastic,Men's Nike SB Clutch Premium Squadron Blue/White/Black UK#N5-9494,Womens Shoes Vans Rhea SF (Surf Floral) Windsor Wine,.

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