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Womens Shoes Badgley Mischka Seduce White Satin,Asics Gel-Lyte EVO 'Samurai Pack' Trainer CP4234Womens Sandals C Label Lingo-2 Blue,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Womens Sandals C Label Cider-2 White,Converse Chuck Taylor All Star Ox Trainer CP4266Womens Shoes C Label Clower-3 Black,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Boots Calvin Klein Clancey Black Kid Suede,Converse Fulton Mix Quilted Leather QS Trainer CP4307Womens Sandals Calvin Klein Udela Rose Gold/Sand Gold Leather,.

Womens Shoes Calvin Klein Nevah Black Cabretta,Converse Star Player Wax Tech Ox Trainer CP4280Womens Shoes Calvin Klein Karmen Black Hair Calf/Sheep Nappa,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Womens Shoes Calvin Klein Nasha Black/White,Cortica Epic Runner Trainer CP4310Womens Shoes Calvin Klein Morna Deep Navy Leather,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Boots CARLOS by Carlos Santana Emily Black,Converse Chuck Taylor All Star Trainer CP4274Womens Sandals CARLOS by Carlos Santana Lacey Black,, too, that, after 2023, Womens Boots Clarks Malia Poplar A - Wide Shaft Brown Leather,Creative Recreation Kaplan Stingray Trainer CP4326Womens Sandals Clarks Un Vasha White Patent Leather,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Sandals Clarks Hayla Glacier Black Leather,Creative Recreation Cesario Low XVI Trainer CP4348Womens Sandals Clarks Leisa Broach Brown,.


What, then, will be the features of this growing consumer market? A Creative Recreation Cesario Low XVI Trainer CP4351 delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Shoes Clarks Candra Glow Nude Leather,Creative Recreation Cesario Low XVI Wool Trainer CP4325Womens Shoes Clarks Dalhart Sorbet Black Suede,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Shoes Clarks Tri Aerobic White Synthetic,Cruyff Santi Stealth Trainer CP4397Womens Boots COACH Gillian Saddle Vegan Leather,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Sandals COACH Pipher Saddle,Cruyff Vanenburg X-LITE Trainer CP4410Womens Shoes COACH Norfolk Coral Pebble Grain Leather,, argues the report,Womens Shoes COACH Idena Saddle/Saddle/Matt Calf/Matt Calf,Cruyff Santi Suede Trainer CP4395Womens Boots Cole Haan Calixta Bootie Chestnut,.

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Womens Boots Cole Haan Putnam Waterproof Boot Extended Calf Black Suede,Cruyff Santi Mesh Cobra Trainer CP4438Womens Sandals Cole Haan Amavia Sandal Black,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Shoes Cole Haan Bowie Slip On Sneaker Zebra Print Haircalf/Black Suede,Cruyff Estille Trainer CP4432Womens Shoes Cole Haan Zerogrand Sneaker Black/White Crackle,.

Crucially, Womens Shoes Cole Haan Lena Pump II Stormcloud Snake Embossed,Hugo Boss Futesio Trainer CP4486Unisex Shoes Converse Weapon Mid White/White/White,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Boots ECCO Saunter Chelsea Bootie Warm Grey,Hugo Boss Akeen Trainer CP4471Womens Shoes ECCO Nephi T-Strap Buckle Black Leather,.

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Finally, Womens Shoes ECCO Sport Biom Train Black/Morillo,Lacoste Bayliss Vulcanised Premium Trainer CP4530Womens Shoes GUESS Pursey Tan Leather,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Boots Hunter Huntress Black,New Balance MRT580 Suede Trainer CP4565Womens Boots Naturalizer Josette Black/Banana Bread Leather,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Sandals Naturalizer Heston Black Printed Lizard/Smooth,Nike MD Runner Trainer CP4590Womens Shoes Naturalizer Helina Black Smooth/Shiny,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes Naturalizer Oath Classic Navy Leather,Nike Air Odyssey Trainer CP4636Womens Shoes New Balance 670v1 Silver/Pink,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes New Balance W645 Black/Pink Glo,Nike Zoom Stefan Janoski Canvas Trainer CP4653Womens Shoes Nike In-Season TR 4 Black/Cool Grey/White,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes Nike Air Max Thea Sport Fuchsia/Prism Pink,Nike Roshe NM Flyknit Premium Trainer CP4707Womens Shoes Nike Lunaracer+ 3 Black/Hyper Orange/Vivid Purple/White,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes Nike Air Max Tailwind 8 Print Black/White/White,Nike Free SB Nano Trainer CP4694Womens Sandals PATRIZIA Perfection Gold,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Shoes PUMA Match Lo Canvas Sport Frost Gray/Vaporous Gray/Peach Cobbler,Nike Air Jordan Eclipse Trainer CP4760Womens Shoes Reebok Reebok Royal Lumina Black/Black/Black/Reebok Royal,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Boots Rocket Dog Huxley Brown Creek,Nike KD VIII 'Road Game' Trainer CP4787Womens Shoes Rocket Dog Memories Black Thai Silk,