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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Men's Basketball Shoe Nike Zoom KD 9 843392-100,Discount 209117 Jordan Fly Wade 1 Men Black Red Shoes,Men's Indoor/Court Soccer Shoe Nike TiempoX Proximo IC 843961-444,.
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What, then, will be the features of this growing consumer market? A Inexpensive 181878 Nike Air Force 1 Men Orange Shoes, delineates its main drivers and the challenges these are likely to create.
By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Lunar Control 3 White/Pure Platinum/Wolf Grey/Black,Comfortable 180905 Nike Air Max Men Grey Pink Shoes,Women's Running Shoe Nike Flyknit Lunar 3 698182-603,.
China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Women's Shoe Nike Air Zoom Pegasus 33 (Rostarr) 859892-001,Shopping 223073 Nike Air Max Men Black Blue Shoes,Women's Shoe Nike LunarGlide 8 Shield 849569-300,.
As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Nike Roshe One Boys Preschool Black/Cool Grey Running Shoes V15195,Buy 174982 Nike Air Max Men White Silver Shoes,Nike Cortez Boys Grade School Black/White/Leather Running Shoes V34926,, argues the report,Adidas 2015 Crazylight Boost Primeknit Mens Vivid Red/Black Basketball Shoes V85543,Cheap 187162 Nike Air Max 90 Men Black Green Shoes,Adidas J Wall Mens Black/Flash Green/Solar Orange Basketball Shoes V18517,.
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The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Brave Soul Sanjay Light Bomber Jacket CP1282,Inexpensive 243364 Nike Dunk High Men Shoes,Pretty Green Kingsway Harrington Jacket CP1499,.
A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.
The great probability is that all of this will indeed happen. Antony Morato Fleece Short CP2078,Buy 164216 Nike Dunk Low Men Yellow Shoes,Sik Silk Retro Swim Short CP2336,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.
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