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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Men's Nike Air Max 90 Shoes,Discount 198381 Asics Gel Kinsei 4 Men Orange Navy Blue Fluorescent Green Shoes,Men's Nike Shoe Free 3.0 Flyknit 636232-401,.
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What, then, will be the features of this growing consumer market? A Discount 200408 Nike Air Force 1 Men Shoes, delineates its main drivers and the challenges these are likely to create.
By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Women's Shoe Nike Air Max BW Ultra 819638-002,Discount 233977 Nike Air Force 1 Men Black Shoes,Women's Shoe Nike Free TR Focus Flyknit 844817-108,.
China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Air Max 90 Girls Toddler White/Gamma Blue/Pink Blast/Ghost Green/Black Running Shoes V91469,Discount 241939 Nike Air Max Men Grey Black Shoes,Adidas D Lillard 1.0 Boys Grade School Black/Onix/Scarlet Basketball Shoes V23652,.
As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Nike Air Max 2016 Girls Grade School Urban Lilac/Reflect Silver/Hyper Violet/Hyper Turq Running Shoe,Comfortable 204894 Nike Air Max Men Black Red White Shoes,Adidas D Rose 5 Boost Mens Black/Onix/White Basketball Shoes V23665,, argues the report,Adidas Pure Boost Mens Infrared/White Running Shoes V60336,Buy 182893 Nike Air Max 1 Men White Black Shoes,Adidas Messi 15.2 Fg Mens White/Prime Blue/Black Soccer Shoes V93450,.
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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Carhartt Anchorage Parka Jacket CP1284,Shopping 232359 Nike Dunk High Men Shoes,Native Youth Wool Overcoat CP1462,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.
The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Junior Air Max 95 Trainers CP676,Shopping 202833 Nike Dunk Low Men Red Old Royal Shoes,Asylum Cassana Short CP2289,.
A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.
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