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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Shoes New Balance WW1745 White,Womens Sandals Clarks Daisy Harp Greystone SyntheticWomens Shoes New Balance WT10v3 Grey/Teal,.

Womens Shoes New Balance X711 - Cush+ Black,Womens Boots Clarks Kadri Alexa Black LeatherWomens Shoes New Balance Classics 574 - Street Beat Blue/Orange,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Womens Shoes Nike Free 5.0 V4 Metallic Silver,Womens Sandals Clarks Orlena Chutney GoldWomens Shoes Nike Flex Trainer 5 Black/Anthracite/White,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Shoes Nike LunarTempo Deep Royal Blue/Fuchsia Glow/Light Violet/Fuchsia Flash,Womens Sandals Clarks Caslynn Dez Black Patent LeatherWomens Shoes Nike Dart 11 Dark Grey/Black/White/Tide Pool Blue,, too, that, after 2023, Womens Shoes Nike Free 5.0 Black/Chalk Blue/Hyper Orange,Womens Sandals Clarks Hayla Samoa Nude LeatherWomens Boots PATRIZIA Vigorous Black,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Sandals PATRIZIA Anouk Teal,Womens Sandals Clarks Playful Tunes White LeatherWomens Sandals PATRIZIA Jona Black,.


What, then, will be the features of this growing consumer market? A Womens Sandals Clarks Brinkley Arney Greystone Synthetic delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Shoes PUMA Pulse XT Geo Vapor Blue,Womens Sandals Clarks Hayla Cavern White LeatherWomens Shoes PUMA FashIN Diag Gore Italian Plum/Whisper White/Puma Silver,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Shoes Reebok Classic Renaissance Black/DHG/Solid Grey,Womens Sandals Clarks Reid Delmar Light Tan NubuckWomens Boots Rocket Dog Calypso Black Stag,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Sandals Rocket Dog Kaplan Natural Rio,Womens Sandals Clarks Hazelle Alba Sage LeatherWomens Shoes Rocket Dog Studio Black Coast,, argues the report,Womens Shoes Rocket Dog Campo Fuchsia Quest,Womens Sandals Clarks Leisa Gianna NavyWomens Sandals Sam Edelman Yadira Black Atanado Leather,.

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Crucially, Womens Boots Timberland Icon 6" Premium Boot Grey Nubuck Mono,Womens Shoes Clarks Noreen Will Black FabricWomens Boots UGG Chaney Chestnut,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Boots UGG Daphne Black Suede,Womens Shoes Clarks Delsie Joy Black SuedeWomens Boots UGG Classic Short Pine Twinface,.

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Finally, Womens Sandals UGG Ruby Seafoam Leather,Womens Shoes Clarks Daelyn Towne Honey LeatherWomens Boots Vaneli Rhun T.Moro Laredo Calf/Ant Bronze Buckle,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Sandals Vaneli Wianne T.Moro Rimes/Mtch Elastic,Womens Shoes Clarks Keesha Luca Navy Patent LeatherWomens Sandals Vaneli Weezy Black Nappa/Black Darry,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes Vaneli Scooby Snow Leo Hair Calf/Blk Elastic/Gunmetl Tip,Womens Shoes Clarks Candra Glare Black SuedeWomens Shoes Vaneli Ugonia Red Soft Nubuk/Match Elastic,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes Vaneli Drusilla Navy E-Print,Womens Shoes Clarks Carousel Ride Black Patent LeatherUnisex Shoes Vans SK8-Hi MTE (MTE) Black/Woven Chevron,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Nike Elite Cuff,Womens Shoes Clarks Haley Skylar Grey NubuckNike Tech Fleece Dress,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Nike Ace Melt Away,Womens Shoes Clarks Tri Amanda Off-White CombiNike Rally Boyfriend Full-Zip,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Men's Regista Tech Softshell Jacket,Womens Shoes Clarks Un Hearth Black LeatherWomen's Snakeprint Dress,.

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