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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Comfortable 224895 Nike Air Max 90 Women White Purple Grey Shoes,Discount 164039 Nike Free 4.0 Flyknit Men Light Charcoal Black ShoesDiscount 222180 Nike Dunk SB Low Women White College Blue Shoes,.

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What, then, will be the features of this growing consumer market? A Buy 242569 Nike Free 5.0 V4 Men Red Black White Shoes delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Christian Louboutin Sale Women Coupon_536,Shopping 211269 Nike Free 5.0 V4 Men Gray Black White ShoesChristian Louboutin Sale Women Coupon_626,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Jimmy Choo Boots Women Coupon_693,Buy 232341 Nike Free 5.0 Men White Black Pure ShoesJimmy Choo Boots Women Coupon_698,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Jimmy Choo Sandals Women Coupon_877,Buy 231790 Nike Free 7.0 V2 Men Red White Black ShoesJimmy Choo Wedges Women Coupon_966,, argues the report,New Balance Men Coupon_1064,Comfortable 189580 Nike Free Run Men Red Black ShoesNew Balance 501 Men Coupon_1122,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Men's Shoe Air Jordan 10 Retro 310805-012,Inexpensive 164565 Nike Kobe 9 Men Black Anthracite Metallic Gold ShoesMen's Shoe Jordan Horizon 823581-400,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Men's Shoe Nike Air Huarache Ultra 819685-008,Discount 175533 Nike Lebron 11 Men Christmas ShoesMen's Shoe Nike Air Presto Mid Utility 859524-003,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Men's Shoe Nike Air Zoom Pegasus 92 Premium 844654-400,Inexpensive 156883 Nike Lebron X Men Blue ShoesMen's Shoe Nike Jordan Flow 833969-601,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Men's Shoe Nike Roshe Two SE 859543-300,Comfortable 232347 Nike Kd VIi Men Grey Light Grey ShoesMen's Shoe Nike Zoom Mercurial Flyknit 852616-600,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Men's Training Shoe Nike Zoom Speed Trainer 3 804401-017,Cheap 201081 Nike Lebron 8 V2 Men Spark Black Metallic Silver ShoesNIKE AIR MAX 95 Black/Black/Anthracite,.

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About this Special Report

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