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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Men's Shoe Nike Hypershift 844369-104,Authentic 146631 Nike Air Max Tailwind Men White Black Shoes,Men's Shoe Nike Roshe One 511881-010,.
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What, then, will be the features of this growing consumer market? A Cheap 183281 Nike Dunk Low Men White Pink Blue Shoes, delineates its main drivers and the challenges these are likely to create.
By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Adidas Crazy 8 Mens Black/Royal/Orange Basketball Shoes V25303,Buy 165769 Nike Free 3.0 V4 Men Royal Blue White Shoes,Adidas Element Refine Mens Tech Grey/Black/Solar Blue Running Shoes V80386,.
China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Adidas Originals Adilette Mens Germany/Black/Red/Yellow Slippers V55465,Shopping 179221 Nike Free 3.0 V4 Men Black Gray Shoes,Nike Air Max Ltd Mens White/White/Black/Cool Grey Running Shoes V95194,.
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The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, adidas Originals Superstar II Trainer CP3949,Comfortable 190042 Nike Shox R4 Men Yellow White Shoes,adidas Originals Samba Trainers CP4073,.
A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.
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