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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Women's Shoe Nike Air Force 1 Low Upstep BR 833123-001,Buy 157911 Nike Dunk High Men Red Yellow Shoes,Nike Zoom Streak LT 3 Unisex Running Shoe 819038-418,.

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Assume, instead, Adidas D Rose 773 Iii Mens Light Scarlet/White/Black Basketball Shoes V62216,Discount 158131 Nike Free 3.0 V4 Men Orange Sliver Gray Shoes,Adidas Ultra Boost Mens Clear Green/Mineral/Shock Red Running Shoes V44278,, too, that, after 2023, Adidas J Wall Boys Grade School White/Black/Gold Metallic Basketball Shoes V88078,Shopping 198843 Nike Free Run Men Light Blue Black Shoes,Nike Air Zoom Pegasus 32 Mens Black/Deep Royal Blue/Sail/Racer Blue Running Shoes V18298,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Nike Lunarglide 7 Mens Ocean Fog/Blue Grey/Sail/Black Running Shoes V67422,Buy 202108 Nike Free Trainer 3.0 Men Green Blue White Shoes,Adidas Pure Boost X Womens White/White/Shock Yellow Running Shoes V95849,.


What, then, will be the features of this growing consumer market? A Inexpensive 163632 Nike Kd VIi Men Black Shoes, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Air Huarache Run Ultra Womens Bright Mango/White Running Shoes V42398,Cheap 157339 Nike Kobe 8 Men Purple Blackened Blue Purple Shoes,Adidas Energy Boost 2 Esm Womens Midnight Grey/White/Frozen Green Running Shoes V64398,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Juvenate Womens Loyal Blue/University Red/Bright Crimson Running Shoes V62383,Cheap 157981 Nike Lunarglide Men White Black Blue Shoes,Men's Nike Alpha Strike 2 TD Metallic Silver/White UK#N5-9416,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Men's Nike SB Satire Black/Black/Black/Black UK#N5-9621,Authentic 169237 Nike Lunarglide 2 Men White Blue Black Shoes,Women's Nike Free 5.0 TR Fit 5 MTLC Black/Purple UK#N5-8950,, argues the report,Nike Youth Back To School Bubble Jacket CP422,Buy 203350 Nike Roshe Run Men Carbon Black Gray Cyan Shoes,Nike Junior Air Max 90 Mesh Trainer CP636,.

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Vans Nursery Authentic Trainer CP801,Buy 174518 Nike Shox Nz Men Black Shoes,Converse AMK Coated Full Zip Hooded Top CP1000,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Vans Classic Hooded Top CP1185,Shopping 236319 Nike Shox O Nine Men White Black Red Shoes,Creative Recreation Martell Nylon Jacket CP1319,.

Crucially, Rains Long Jacket CP1512,Shopping 150318 Nike Shox R4 Men White Grey Shoes,Brave Soul MST Palm Beach Cargo Short CP2089,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Oiler & Boiler Tuckernuck Shortie Swimmer Short CP2326,Shopping 155364 Nike Shox R4 Men Black Yellow Shoes,Timberland 6 Inch Premium Boot CP3766,.

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Finally, adidas Originals ZX 8000 Boost Trainer CP4147,Discount 203206 Nike Zoom Hyperfuse Low Men Grey White Blue Shoes,Converse Chuck Taylor All Star Ox Leather Mono Trainer CP4273,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Gourmet The Quadici Lite Trainer CP4468,Authentic 190911 Nike Zoom Kobe VI Men Shoes,Nike Roshe Run Breeze Trainer CP4662,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Nike Koth Ultra Mid Trainer CP4858,Authentic 225161 Nike Zoom Kobe VIi Men Black White Shoes,Supra Owen Reflective Trainer CP5020,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Timberland Womens Nellie Chukka Double Boot CP5175,Shopping 227644 Puma Clyde Snake Year Men Navy Blue Shoes,Womens Shoes adidas Zero Bounce Black/Silver Metallic/White,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Boots Aerosoles Barricade Tan Combo,Comfortable 243422 Adidas Originals Superstar 2.0 Unisex Grey Fluorescent Green Shoes,Womens Shoes Aerosoles A2 by Aerosoles Rock Solid Black Fabric,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Boots ALDO Rigoli Camel Suede,Authentic 179318 Adidas Originals ZX850 Unisex White Green Shoes,Womens Boots Anne Klein Lyvia Black Synthetic,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes Anne Klein AKAppeal Off-White Multi Fabric,Authentic 227066 Air Jordan 1 Retro Women Black Purple Shoes,Womens Shoes Badgley Mischka Rylee White Satin,.

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About this Special Report

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