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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Men's Shoe Nike Air Max Zero Breathe 903892-200,Comfortable 233900 Nike Air Max Classic Sl Men White Black Shoes,Men's Shoe Nike Free RN 831508-003,.
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What, then, will be the features of this growing consumer market? A Comfortable 202928 Nike Dunk High Men Shoes, delineates its main drivers and the challenges these are likely to create.
By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Roshe One Boys Grade School Deep Royal Blue/Wolf Grey/Midnight Navy Running Shoes V52989,Inexpensive 210728 Nike Dunk High Men Silver Purple Black White Shoes,Adidas D Lillard 1 Mens White/Black/Gold Met Basketball Shoes V87898,.
China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Adidas Element Refine Mens Tech Grey/Black/Solar Blue Running Shoes V80386,Authentic 171383 Nike Dunk Low Men Shoes,Adidas Ace 16.1 Cage Mens Black/White/Shock Red Soccer Shoes V36059,.
As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Nike Air Max 2015 Mens Black/White/Black Running Shoes V33198,Inexpensive 187669 Nike Dunk Low Men Shoes,Nike Cortez Mens Obsidian/Metallic Silver/White Running Shoes V67182,, argues the report,Nike Tri Fusion Run Mens Black/Green Strike/Cool Grey/White Running Shoes V19250,Cheap 182272 Nike Free 3.0 V4 Men Blue Black Shoes,Adidas Pure Boost Sonic Knit Womens Black/Solar Red Running Shoes V28381,.
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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Franklin & Marshall Mitch Wide Checked Short CP2136,Buy 153104 Nike SB Dunk High Men Craze Maze Game Shoes,adidas Originals Superstar Track Top CP3514,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.
The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Timberland Splitrock 2 Boot CP3781,Comfortable 238303 Nike Shox Conundrum Men Grey Black Shoes,adidas Originals ZX Flux Print Trainer CP3988,.
A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.
The great probability is that all of this will indeed happen. adidas Originals Mr Superstar Supershell Trainer CP4134,Inexpensive 238044 Nike Shox R2 Men Black Pink Shoes,Creative Recreation Kaplan Perforated Trainer CP4358,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.
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