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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, NIKE ZOOM SB STEFAN JANOSKI SE Black/White/Gum Light Brown/Black,Comfortable 180269 Nike Air Max Ltd Men White Shoes,Women's Shoe Nike Air Max 90 Ultra Essential 724981-603,.

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Assume, instead, Adidas D Rose 5 Boost Mens Black/Scarlet/White Basketball Shoes V26082,Shopping 185914 Nike Classic Cortez Nylon Men Gray Fluorescent Yellow Shoes,Adidas Pureboost 2 Mens Clear Onix/Grey/White Running Shoes V45139,, too, that, after 2023, Adidas Predator Absolado Instinct In Mens Solar Red/White/Night Flash Soccer Shoes V77731,Inexpensive 190776 Nike Dunk High Men White Shoes,Nike Air Zoom Pegasus 32 Mens Black/White/Black Running Shoes V33230,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Nike Fs Lite Run 3 Mens Black/Racer Blue/Volt/Black Running Shoes V25145,Shopping 169812 Nike Dunk High Men Red Royal Blue Khaki Shoes,Adidas Pure Boost Womens White/Soft Pink/Cear Grey/City Blur Running Shoes V94329,.

What, then, will be the features of this growing consumer market? A Comfortable 244969 Nike Dunk Low Men Chrome Shoes, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Adidas Barricade 2015 Womens Light Flash Yellow/Black Tennis Shoes V61011,Inexpensive 243612 Nike Dunk Mid Pro SB Men White Silver Shoes,Nike Air Max Thea Womens White/White Running Shoes V95051,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Fs Lite Run 3 Womens Anthracite/Black/White Running Shoes V10739,Discount 230607 Nike Free 4.0 Men Grey Red Shoes,Men's Nike Vapor Speed Low TD Black/White UK#N5-8761,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Nike Kids Son of Force Black/Black UK#N5-9625,Shopping 195302 Nike Free Run 2 Men Black White Red Shoes,Women's Nike Shox Superfly R4 Metallic Silver/Fuchsia Glow/Dark Grey/Vivid Purple UK#N5-9514,, argues the report,Converse Infant Chuck Taylor All Star Ox Trainer CP498,Discount 206435 Nike Free Run 2 Men Blue Yellow Shoes,Creative Recreation Infant Kaplan Metallic Mesh Trainer CP503,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Reebok Ventilator Adapt Trainer CP4990,Shopping 155364 Nike Shox R4 Men Black Yellow Shoes,Kickers Womens Kopey High Leather Boot CP5165,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes adidas Cloudfoam Flow Core Black/Core Black/Flash Red,Authentic 181086 Nike Shox Rivalry Men White Shoes,Womens Boots Aerosoles Ride Out Tan,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Sandals Aerosoles Fire Light Red,Discount 172426 Nike Zoom Hyperfuse Xdr Men Yellow Black Shoes,Womens Boots ALDO Nicole Black Leather,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Boots Anne Klein Lino Taupe Synthetic,Shopping 234536 Nike Zoom Kobe VI Men White Purple Shoes,Womens Shoes Anne Klein Able Red,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Boots C Label Cathy-8 Black,Inexpensive 222219 Nike Zoom Kobe VIi Men Royal Blue Black Gray Shoes,Womens Boots Calvin Klein Salomon Black Leather,.

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About this Special Report

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