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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Men's Shoe Nike Air Max CB 34 316940-001,Comfortable 230050 New Balance Mc1005 Men White Shoes,Men's Shoe Nike Flex Experience RN 4 Premium 749174-018,.

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Assume, instead, NIKE MAGISTA OBRA FG Poison Green/Black/Total Orange,Cheap 164314 Nike Air Force 1 Men Shoes,Women's Running Shoe Nike Air Max 2016 Print 818101-500,, too, that, after 2023, Women's Shoe Nike Air Rift Premium QS 848502-500,Inexpensive 168751 Nike Air Max Men White Yellow Shoes,Women's Shoe Nike LunarTempo 2 849815-600,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Nike Roshe One Boys Preschool Hyper Cobalt/Deep Ryl Blue/Varsity Maize/Blue Grey Running Shoes V5823,Authentic 150147 Nike Air Max Men Black Purple Shoes,Nike Air Max 90 Boys Grade School White/Black/Volt/Pink Blast/Total Orange Running Shoes V88627,.


What, then, will be the features of this growing consumer market? A Shopping 190146 Nike Air Max Men White Cyan Shoes, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Adidas Adipure Crazyquick Mens Collegiate Royal/White/Joy Blue Basketball Shoes V46179,Discount 200108 Nike Air Max 180 Men Black Yellow Shoes,Adidas J Wall Mens Light Onix/Black/White Basketball Shoes V61387,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Adidas Voloomix Mens Scarlet/White Slippers V74074,Inexpensive 208080 Nike Air Max 90 Men White Black Red Shoes,Nike Air Max 90 Mens Black/Wolf Grey/Dark Grey/Black Running Shoes V37459,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Nike Flex Run 2015 Flash Mens Black/Wolf Grey/Hyper Orange/Metallic Silver Running Shoes V38206,Inexpensive 147945 Nike Air Max 90 Men White Grey Black Shoes,Adidas Pure Boost Mens Grey/Gold Running Shoes V56748,, argues the report,Adidas Supernova Sequence 6 Womens Bahia Pink/White/Black Running Shoes V11672,Comfortable 203353 Nike Air Max Ltd Men White Black Shoes,Nike Air Max 2016 Womens Copa/Blue Lagoon/Vivid Purple/Black Running Shoes V48120,.

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Crucially, adidas Originals Infant ZX Flux Trainer CP464,Inexpensive 208040 Nike Blazer High Men Brown Beige White Shoes,Nike Junior Air Flight Classic Trainer CP648,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Glorious Gangsta Tagara Demin Jeans CP848,Discount 180380 Nike Dunk High Men Conquer White Camouflage Green Shoes,Creative Recreation Addis Full Zip Hooded Top CP1018,.

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Finally, Franklin & Marshall Quilted Down Jacket CP1379,Shopping 219779 Nike Dunk Low Men Black Purple White Shoes,Hawksworth Farne Cable Knit Jumper CP1806,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Nicce Ela Retro Short CP2167,Authentic 183838 Nike Free 3.0 V2 Men Blue White Shoes,EA7 Core Visibility Woven Tracksuit CP3598,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Clarks Originals Wallabee Tumbled Leather Shoe CP3889,Buy 195867 Nike Free 5.0 V4 Men Black Red Shoes,adidas Originals Los Angeles Trainer CP4095,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Bjorn Borg X100 Low Rub Trainer CP4254,Comfortable 154728 Nike Free Run 3 Men Blue White Black Shoes,Gourmet 35 Lite BK Trainer CP4460,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Nike Paul Rodriguez CTD Canvas Trainer CP4649,Shopping 230858 Nike Kd VIi Men White Metallic Gold Black Shoes,Nike Janoski Max Trainer CP4838,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. The North Face Hedgehog FastPack Lite Trainer CP5048,Shopping 229158 Nike Lebron 11 Men Purple Black Grey Shoes,Birkenstock Womens Arizona Sandal CP5214,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes adidas Golf Adicross SL Core Black/Dark Shale/Flash Pink,Authentic 210985 Nike Lunarglide Men Black White Shoes,Womens Sandals Aerosoles Power Of Love Safari Print,.

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