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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Women's Shoe NikeCourt Zoom Vapor 9.5 Tour 631475-146,Inexpensive 243957 Nike Shox R4 Men Grey Grey Shoes,Nike Cortez 07 Boys Preschool White/University Red Running Shoes V94631,.

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What, then, will be the features of this growing consumer market? A Shopping 147236 Nike Zoom Hyperfuse Tb Men Black Blue White Shoes, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Air Max 1 Womens White/Black/Sport Fuchsia Running Shoes V88553,Shopping 225335 Onitsuka Tiger By Asics Mexico 66 Men Green Yellow Shoes,Nike Flex Experience Run 4 Womens Black/White/Vivid Purple Running Shoes V36776,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Lunareclipse + 5 Womens Black/Pure Platinum/White Running Shoes V24556,Comfortable 234726 Puma Cabana Racer II Lx Men Black Yellow Shoes,Men's Nike Vapor Speed Low D Sport Royal/White UK#N5-8757,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Nike Kids Fusion Black/Volt/Metallic Silver UK#N5-9588,Discount 240536 Adidas Originals Lifestyle Unisex Red White Shoes,Women's Nike Air Zoom Pegasus 32 Print Racer Blue/Chalk Blue/Hyper Orange UK#N5-9500,, argues the report,adidas Originals Infant ZX Flux Trainer CP464,Comfortable 176603 Air Jordan IV Teal/Retro Unisex Black White Shoes,Kickers Junior Kick High Core Boot CP612,.

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Finally, adidas Originals Gazelle Indoor Trainer CP3953,Inexpensive 160229 Nike Air Force 1 Women Purple White Shoes,adidas Originals Superstar Vulcanised ADV Trainer CP4125,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Converse Chuck Taylor All Star Lean Ox Trainer CP4278,Inexpensive 190583 Nike Air Max Women Blue Pink Shoes,Cruyff Bomba Quilt Trainers CP4421,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Nike Stefan Janoski Canvas Dots Trainer CP4613,Discount 172029 Nike Air Max 90 Premium Women Grey Pink White Shoes,Nike KD VIII 'Road Game' Trainer CP4787,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Ralph Lauren Polo Jermain Trainer CP4954,Inexpensive 211710 Nike Classic Cortez Nylon Qs Aloha Women Red Black Shoes,Vans Old Skool Trainer CP5096,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Sandals adidas adissage Black/Bahia Pink,Buy 184728 Nike Dunks High Women Super Mario Red White Blue Shoes,Womens Shoes adidas by Stella McCartney Adipure Pale Pink/Toasted Orange/Runner Red,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Boots Aerosoles Pariwinkle Wine Fabric,Shopping 206411 Nike Free Run Women Gray Pink Shoes,Womens Shoes Aerosoles A2 by Aerosoles Big Hearted Peach,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Sandals ALDO Dolci Gold,Authentic 221323 Nike Free Tr Fit Women Yellow White Shoes,Womens Sandals Anne Klein Karol Pewter Sparkle Elastic,.

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About this Special Report

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